Who's doing what in the world of commercial creativity.
Forty years after Renault’s famous Les Voitures à Vivre commercial, Publicis Conseil has produced a sequel. The 1984 campaign stood out by focusing on the driving experience and the joy …
When it comes to reaching an audience with an advertising stunt, Times Square on New Year’s Eve is A grade. It has a reach of about 1 million people. David&Goliath …
On one hand, there’s a trend of letting go of processed foods for optimal nutrition. One the other hand, there’s an explosion of nutritional powders, shakes and bars. Huel, “the world’s …
Dacia is taking part in the Dakar Rally. The legendary race, with a total distance of 7,759km including 5,115km against the clock, is the world’s #1 rally-raid (long distance) events, …
There is an international day of something most days of the year. Ogilvy and Milan NGO, Emergency, highlight one glaring omission – “The most special day of all will be …
The ADFEST Lotus Awards deadline is very close (Friday, January 10). Find everything you need to know to enter the ADFEST 2025 Lotus Awards here. ADFEST 2025 has added a new Lotus category to …
The ADFEST Fabulous Five deadline for scripts is Friday, January 3. As one of the sub-categories under the New Director Lotus, Short Films by the Fabulous Five is a platform …
A celebrity story turned into a commercial. Why did it take this long for someone to think of that? The someone who has is LePub. The agency conceived and co-created …
Parents recycle toys with family and friends on a small scale to reduce landfill and give the planet much needed help. Big W, however, has turned it into a big …
The most interesting Black Friday promotion worldwide? Undoubtedly. Africa & Itaú Bank turned traditional soccer field advertising boards into an interactive shopping experience during a crucial Brasileirão match between Botafogo …
Shane Warne, Australia cricket legend and greatest leg-spinner of all-time, played hard and lived hard. In 2022, he died from a heart attack at just 52. He made an incredible …
Here is a Christmas wish by Rob Morrison on behalf of every creative: Rumour has it, there’s a fat bloke in a red suit up north getting all judgy about everyone’s …