Dacia is taking part in the Dakar Rally. The legendary race, with a total distance of 7,759km including 5,115km against the clock, is the world’s #1 rally-raid (long distance) events, in which drivers put their skills against torturous desert conditions and challenging fatigue.
Publicis Conseil has recreated the drama of Dacia’s first-time participation race in an exquisite production that celebrates the famous race’s heritage of exploration and self-transcendence.
The film created by Publicis Conseil presents a world of sand that is as spectacular as it is testing for explorers driven by a desire to reach new ground. Wanda director, Rune Milton, has created a visual masterpiece that is visceral and hyper-realistic, reminiscent of the great film productions.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The campaign is running in Europe on television and digital.
