The wait is over. Does John Lewis’ third and final chapter in Saatchi & Saatchi’s Christmas trilogy meet John Lewis Christmas ad expectations? It must be tough creating a John …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Blog Archives
Try & director, Jakob Marky: Not what you expect IKEA to admit
November 14, 2024
IKEA’s new bed commercial begins with the striking admission, “1 out of 3 struggle to sleep in an IKEA bed.” That’s not a fact you would expect IKEA to be …
Ogilvy Spain: An adorable robot gets the gift of kindness in Suchard’s Christmas film
November 14, 2024
Christmas is a feeling that transcends all boundaries, and in Suchard’s Christmas spot by Ogilvy Sain, it even reaches the red sands of Mars. Suchard reminds the world that distance …
Special wins The Lottery Corporation
November 14, 2024
The Lottery Corporation, Australia’s largest lottery operator, has appointed Special Australia as its new creative agency following a competitive pitch process. Special will become the agency of record for The …
Innocean: Hyundai snares attention with a reality road trip TV series & fun challenges
November 14, 2024
Innocean has found a new way to show all the class car ad scenes in its campaign for Hyundai. The agency has put them all into a prime-time Seven Network …
Smith St: Coles’ elves go to work again to make Christmas more delicious
November 14, 2024
Coles’ Christmas campaign doesn’t have the lush fantasy feel that gives Christmas advertising its wow factor, but it does give hearts a lovely hug. The commercial comes from its own …
Impero & Christian Aid: Rapper Jords’ Christmas anthem aims to unify the world in hope
November 14, 2024
It has been a horrible year for acceptance and harmony. Christian Aid has joined with agency, Impero, and London rapper, Jords, to bring the world together to help victims of …
IMA & Rhone: Feel the pressure. Understand the importance your head plays in the game of life
November 14, 2024
In the first seconds of the two new TV spots by Rhone, the lifestyle brand dedicated to championing mental fitness, you will already feel pressure. Rapid-cut training scenes combine with …
adam&eveDDB New York & Kroger: A Christmas reminder to alleviate loneliness where you can
November 14, 2024
Kroger’s Christmas ad by adam&eveDDB New York is a story told many times before, but it’s the story of older loneliness at Christmas and that does need to be told. …
McCann has appointed Britt Nolan as chief creative officer of McCann Worldroup North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann. Nolan joins …
TBWA\Sydney: mycar Tyre & Auto recruits EV owners to share their power with Aussies in need
November 13, 2024
As electric vehicles begin to populate Australia, knowledge is replacing EV naivety. But few Australians know that many electric vehicles can be discharged as well as charged. They can give …
Quality Experience: Tonal reimagines fitness advertising as well as fitness building
November 13, 2024
The fitness brand ad rush is traditionally in January to catch New Year Resolutioners. Agency, Quality Experience (QX) and futuristic tech fitness brand, Tonal, are advertising now – advantage number …