Who's doing what in the world of commercial creativity.
Ogilvy Amsterdam is not the first agency to create a tourism campaign that shows the destination through the eyes of its locals. But its “live like a local” campaign for …
Bedding brand, Bedsure, has hit a trifecta for things people like to watch in videos. Its campaign created by creative agency, F5 Shanghai, and directed by Kevork Aslanyan with B2Y …
Christmas commercials tend to focus on the positive side of preparing for Christmas. They seduce with emotive stories, gifts options in abundance and Christmas food porn. Real people know that …
Star power, big-budget spectacle and famous Australian landscapes will compete with reflective social narrative from emerging talent to take home Australia’s most prestigious screen directing awards next week. Among these top …
Aldi’s year-long quirky humour reaches a hilarious crescendo in its Christmas campaign by BMF. When told by grandma that Christmas is “keeping it small” the millennials of the family decide …
Telstra’s Christmas message to Australia is that real magic of Christmas is spending time with those most important to us. Bear Meets Eagle On Fire and +61 have housed that …
Yes, this is a controversial campaign right now, but its use of technology is striking. Its aim is to immortalise the memories of Jewish holocaust survivors, whose numbers are dwindling. …
Don’t Panic’s inventive films for children’s causes has added another film that packs a mighty punch. This one, World of our Own, directed by dom&nic (Dominic Hawley and Nic Goffey) …
There’s more than a hint of the world of Tim Burton in Harvey Nichols’ Christmas commercial. And there’s a reason for that. The famous department store has partnered with the …
You can take the commander out of the game, but you can’t take the game out of the commander. Not even in a job interview, wedding proposal or football pep …
“Data poverty” is one of those emotion triggers that marketing likes to inflict on people. But the emotive power of O2’s campaign by VCCP is strong before the term appears …
Whoever realised that a sheep’s baaa and brand name, Barbour, were homophones began something wonderful. Bringing in Aardman's Shaun the Sheep added the touch of magic that turned serendipity into …