Who's doing what in the world of commercial creativity.
Italian beer brand, Birra Moretti, has announced acclaimed actor, writer, and food lover, Stanley Tucci, as its newest brand ambassador. The collaboration brings together two advocates of the same philosophy: that life is about enjoying …
Ad Power, the UK’s first self-service platform to book mainstream audio & outdoor media in minutes, is inviting the next generation of brands to embark on a relationship with outdoor and audio advertising. The Global …
Caesars Sportsbook launched in 2021 with a massive, star-studded campaign that quickly put the brand on the map. While the marketing successfully drove awareness and trial, the product experience had not yet caught up to …
Everyone understands big supermarket convenience. But frustrations come with it - the “big shop faff” as Co-op Food has named them. VCCP and Co-op Food are encouraging members and customers to leave the big shop faff …
In July it was announced that M+C Saatchi would undergo a management buyout in Australia and New Zealand, backed by private equity (Parc) and expected to happen on October 1. Today it was announced that …
Colenso BBDO has found a unique proposition for Under Armour – and that’s no mean feat considering the volume of campaigns in sport. The new brand platform for APAC is Commit, the promise that the …
Swedish legal tech company, Legora, builds an AI workspace for law firms and legal professionals to automate repetitive tasks and streamline workflows. Sexy? Not much. But baseball is sexy. And NoA Åkestam Holst has used …
Luxury fragrance has become a world of beautiful nonsense - impossibly serious celebrities, mysterious films, extravagant language and elaborate bottles that can appear to cost far more than the scent inside them. To prove that …
Havas has launched POP Australia, a new Prose on Pixels (POP) arm in APAC, that creates AI-powered global craft at scale. Raoni Lima has been appointed as head of creative technology. The new Australian operation brings …
Does crossing paths with a black cat bring bad luck? InArtefact 3000’s commercial, Black Cat, for Direct Assurance it certainly seems to. Black Cat is the story of a father and his daughter who adopt …
How famous do your brands products have to be for them to be recognised without the traditional branding cues (like product detail or pack shot)? McDonald’s has been finding that out in OOH campaigns throughout …
In Spain, conversations are buzzing about Princess Leonor of Spain beginning life as a uni student at Universidad Carlos III de Madrid. Indie agency Big Toys, has seized the moment for Canva to lead those …