Fiverr has launched a skincare line to smooth out your wrinkles. It’s called Rrelief, it’s billed as the first skincare treatment for work stress, and there’s an anti-aging cream and a brightening serum. Anti-aging is a new thought about what hiring through Fiverr means and it plays on the familiarity of the work-stress problem. According to Gallup’s State of the Global Workplace report, half of US employees said they experienced a lot of stress the previous day.
The spoof luxury anti-aging kit contains the company’s US$250 of credits “to book an expert freelancer”. The campaign commercial is classic luxury beauty – the anti-aging promise, the hushed voice, the evocative product close-ups. But there’s also a twist. The idea is that stress shows up on your face and that the fix is to offload work rather than relying on cosmetics. Rrelief’s promises are perfect for an overworked audience – “The best way to turn back the clock is to stop working around it,” and “this cream includes something stronger than retinol: freelancers.”
In social, Liah Yoo, founder of Krave Beauty, and Jasmine Phipps, creator of Brwnsgr Skincare, have each made classic unboxing videos. Fiverr is giving away 14 kits, totalling US$3,500 in credits, through its social channels from September 28 to October 2, 2026.
The campaign aims to reposition Fiverr away from its reputation as a source of cheap freelancers who may or may not be up to the job.
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