Creating a winning portfolio is not easy. What work to put first? What work to leave out? How best to present it? ADFEST is offering a special initiative this year, …
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Who's doing what in the world of commercial creativity.
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Blog Archives
TBWA\Media Arts Lab: Apple Watch saves Australian lives
March 4, 2024
The watch that lets you run to music without carrying a phone, make phone calls, get texts…and see how your fitness promises are going - or not, has some features …
Banks don’t usually acknowledge when times are tough. NAB has. It’s new campaign, Wrangle Your Money, by TBWA\Melbourne and Mindshare openly acknowledges the difficulties people are experiencing when it comes …
The 2024 Australian Effie Awards are now open for entries, applauding the year’s most effective advertising campaigns and the ideas, strategies and teams that make them a success. This year, Advertising …
whiteGREY: Your stomach just ordered Red Rooster for you
March 4, 2024
Fast food advertising is so noisy and the US giants have the bucks to drown everyone else out. So whiteGREY had to use all its creative ingenuity (and technology) to …
Barry has bought his first all-electric car. He has become a national legend. Sports heroes want to be like Barry. There’s even a musical called Barry Believes. Hero’s humour launches …
BBDO Guerrero & Childhope Philippines turn learning into songs for kids with no school
March 4, 2024
Not all children in the Philippines are able to go to school. Childhope Philippines, a charity that aims to uphold and protect children’s rights, and its two-decade creative partners, BBDO …
Five minutes of brilliant fun with David Beckham, Thierry Henry and the Lay’s Chip Cam
March 3, 2024
Could this be the stunt of the year? Probably. It’s No Lay’s, No Game by Lay’s, official snack partner of the UEFA Champions League (UCL) 2024. The stunt was five …
Pepsi’s new visual identity goes global
March 3, 2024
Pepsi first visual identity change in 14 years has reached Australia. The new look was created in-house by PepsiCo Design + Innovation in partnership with agency, Mrs&Mr, and launched in the …
OK, Hornbach. You have our attention. And you’ve delivered the message that a new spring has dawned - with its encouragement to revive the garden. A pupa-man emerging from his …
No more celebrities. No more accelerating ostentation. No more jingle. McCann London has taken Just Eat (Menulog in Australia) down a whole new path in the UK featuring animal characters …
Getting awards submissions on time is not one of the industry's fortés. So the awards programs indulge you with deadline extensions. And you pay a late fee because that's part …