Fatphobia doesn’t help obese people. It is getting stronger and affects people with health issues that exacerbates their exclusion. For World's Obesity Day on March 4, BETC created a pro bono campaign …
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Who's doing what in the world of commercial creativity.
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Blog Archives
Mutant: Eastpak defies convention
March 1, 2024
In a world where tabletop role-playing and escapist fantasy literature have become integral parts of popular and youth cultures, the Cosplay and LARP communities stand out for their remarkable resilience …
There are many campaigns for climate change and very many donation drives in the world, but this campaign stands out. To draw attention to the plight of those affected by …
McDonald’s has always been the after-place, the place for fulfilment after parties, movies, concerts, school, or work. FP7McCann Dubai has made this unofficial positioning official with a humorous campaign for …
VCCP opens Girl&Bear Prague
March 1, 2024
VCCP Group’s content creation studio Girl&Bear, has expanded its presence after two successful years of operation and with growing demand for its services across Europe. While Girl&Bear’s services were previously available …
Leo Burnett UK has elevated Andrew Long and James Millers to executive creative directors, strengthening the agency’s creative leadership under chief creative officer, Mark Elwood. The pair have been at Leo …
OMA Creative Collection 2023: A Grand Prix for Special Group
February 29, 2024
The Outdoor Media Association (OMA) has announced the winners in its 2023 Creative Collection competition. Uber Eat’s Get Almost Almost Anything campaign by Special Group with media agency, EssenceMediacom, has won the Grand …
VCCP: LinkedIn’s coffee truck dishes out muffins and career advice
February 29, 2024
VCCP London is sending LinkedIn out into the world (OK, the world within the UK). LinkedIn is taking careers advice on the road in a coffee truck with a twist. …
SEEK’s campaign, SEEK and You Shall Find, has teamed up with Mythbusters’ Jamie Hyneman, of Mythbusters fame, in a two-part online content series by Adhesive that examines common myths about …
Calling: Interflora helps genuine connection return to modern lives
February 29, 2024
A bright, updated and more relevant Interflora has emerged, with a new brand platform, Say More, by UK creative collective, Calling, and an anthemic TVC by Somesuch director, Jazmin Garcia, …
adidas & Prettybird’s Jess Kohl give pro athletes untraditional sporting environments for fun
February 29, 2024
We’ve put so much pressure on achievement in sport. Adidas wants to restore the joy of it. So the brand has begun a global content series, #YouGotThis, that asks, What …
Feast: Things you don’t like that reward you (like doing your tax)
February 29, 2024
Most people don’t like doing tax. But it’s like exercising and everyday cooking – doing them makes life better. This simple logic and a subtle infusion of relatable humour come …