VCCP Group’s content creation studio Girl&Bear, has expanded its presence after two successful years of operation and with growing demand for its services across Europe.
While Girl&Bear’s services were previously available wherever VCCP operates, including Prague, the studio has officially opened an office there to meet client demand and to take advantage of talent in Czechia. The multidisciplinary collective of makers will be led by Agnieszka Kargul and operate for local and global clients.
Girl&Bear is the second VCCP Group member to open a Prague office in less than four months, following the launch of its digital innovation company, Bernadette studio.
With the motto, Craft Without Compromise, Girl&Bear stands by the belief that high quality and efficiency are not mutually exclusive. The current team has already worked for local clients as well as numerous projects in collaboration with Girl&Bear globally.
Kargul commented, “Since the inception of Girl&Bear two years ago, we have been working with colleagues across the VCCP network on global campaigns. Now we want to prove also on the Czech market that craft and human approach and efficiency can go hand in hand.”
Agnieszka brings experience of managing global clients at Hercules, the location and production division of Havas Group, and Dazzle Pictures, an international VFX studio. The design team is headed by Lluis Rotger, who together with the VCCP team won the first-ever ADC Awards Grand Prix in the Craft category last year. His previous work at Havas, Geometry and DDB earned him a Cannes Lion, among others.
Girl&Bear’s services include a comprehensive range of creative and production disciplines, such as design, branding, film, digital, audio and photo production, post-production and DTP.
Dejan Štajnberger, executive creative director at VCCP Prague, commented, “How our ideas are brought to life is just as important as how good the ideas are. We’ve always held our production partners up to a high standard and built Girl&Bear with this in mind.”
The Prague team will continue to collaborate with Girl&Bear colleagues in London.
Claire Young, managing director of Girl&Bear, stated, “Wherever VCCP operates our clients can always call upon the craft and creativity of Girl&Bear, with the same service and standards available anywhere, including our ‘Be Nice’ pledge which empowers all of our makers to create an environment which works for them and everyone around them. Alongside our global approach, we recognised the need to supercharge our European footprint and to expand our team of Girl&Bear makers in VCCP’s Prague office. This will allow us to deliver additional capacity and meet the demands of a growing Czech market.”
At the same time, the Girl&Bear team is also currently working for a portfolio of VCCP clients such as Komerční banka, Plzeňský Prazdroj and E.ON.
Cover image l-r: Claire Young (Managing Director Girl&Bear), Lluis Rotger (Head of Design), Agnieszka Kargul (Head of Girl&Bear Prague), Dejan Štajnberger (ECD VCCP)
