London creative production studio, The Berry could not have made a bigger deal for adidas about its new NHL jersey. It got Justin Bieber involved. The Berry collaborated with Justin Bieber’s …
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Blog Archives
Collide at ADFEST: A workshop about mastering the most critical creative tool in the industry
February 16, 2024
Collide. Embracing Conflict to Boost Creativity is the workshop at ADFEST with the power to revolutionise attendees’ creativity. Led by Guan Hin Tay, creative chairman of BBDO Singapore, it is all …
MullenLowe UK: Lynx gets young guys peared up
February 16, 2024
Lynx has to understand how to talk to Gen Z. That’s the key to its survival and how you talk to young men has changed over time. Happily, Mullen Lowe …
VCCP London: Watch out, how you eat a Creme Egg says who you are
February 16, 2024
Cadbury Crème Egg’s famous tagline, How do you eat yours?, is back after twenty years and has been given pride of place as the centre of the 2024 campaign by …
Next Creative Leaders: 34 winners, two from Australia
February 16, 2024
The One Club for Creativity and 3% Movement have named the winners in this year’s global Next Creative Leaders, with two young Australian creatives included. 34 winners from 16 countries …
McCann Spain & Ikea: Feel the joy – Do try this at home
February 16, 2024
IKEA and McCann Spain have flipped culture’s famous warning, don’t try this at home, with Ikea’s own version, Do try this at home, in the brand’s first global campaign. The idea …
AMV BBDO: Clean up your wedding vows and Plenty will fund your wedding
February 15, 2024
You have to love the creative minds that made a paper towel brand the centre of attention during the Valentine’s Day ad explosion. This is how they did it. Because love …
SRMG Labs & Asharq Discovery: The billboard made from (stolen pieces) of other brands’ billboards
February 15, 2024
Dark Minds is about to launch on Asharq Discovery, the Arabic-language free-to-view platform. The docuseries explores the stories of serial killers from Tunisia, Jordan, Iraq, Morocco, Lebanon, and Egypt. It’s …
Income protection cover is not sexy. But a heist story is, and Special New Zealand’s heist story for Partners Life is also quirky, funny, sad…and pointed. The campaign highlights the …
Revolver & Richard Bullock: You’ve never seen a rugby ad like this
February 15, 2024
You’ll want to watch Super Rugby Pacific’s commercial twice. At least twice. It’s visually astounding and unlike any football commercial you’ve ever seen. It defies all the football ad clichés. …
TBWA\Paris & McDonald’s: “I want a McDo but I’m stuck here…”
February 15, 2024
Crazy visual metaphors, a catchy tune everyone remembers…and a fun attitude to McDonald’s cravings. TBWA\Paris has created a trifecta of appeal in its new campaign for McDonald’s delivery. The commercial, …
BMF & Tourism Tasmania: The most unexpected image generator
February 15, 2024
Tourism Tasmania has launched an image generator to invite people to turn their weird and wonderful ideas into very real art to highlight the Tasmanian way of life and the …