Attract young people to tea in the middle of summer? Lucky Generals has nailed Yorkshire Tea’s wants using everything unexpected of tea advertising. The commercial, a wild music video takes …
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Blog Archives
More madness from Gigil in the Philippines, this time for vet-formulated cat food brand, Goodest Cat. The 1.30 commercial features a Goodest spokesperson addressing the brand’s cat audience in miaows, as …
Work hard. Get ahead. Be always on. Blahblahblah… Cadbury is calling TimeOut on the frustrations of everyday life, offering a choccy respite in a brilliantly (insightful) and graphic campaign by VCCP …
The event series where all creative and production people in adland are welcome returns. Creative Circle #3 will be held on Thursday July 27, hosted by Limehouse, with co-hosts VFX, Uncanny …
Brilliantly human humour by St Luke’s takes UK online grocer, Ocado’s, advertising away from the expected (price and/or quality) and into the realm of the very relatable. A pre-school play, …
How much does a huge supermarket chain care about its produce? DDB’s specialist agency for Coles, Smith St, shows that Coles cares a lot. The agency has taken the supermarket …
Cannes Lions 2023 has come and gone. What did the industry learn and how can it help to make effectiveness surge? WARC has compiled a report that delves into all this …
Every snack brand in the world wants you to know that its products taste is irresistible. Some snack brands say it in words. Others with off-the-wall humour. It’s these second …
The Australasian Writers and Art Directors (AWARD) has announced that its creative festival This Way Up, will return to Sydney for three days in August, rallying the sharpest minds in …
electriclime° director, Armand Saint de Salvy & Octagon: The power of sport to fuel trying & triumph
July 4, 2023
A sport participation award statue becomes a girl’s mentor as she grows up and moves upward in her career. The emotive story about trying and triumph is told by Sydney …
MAD STARS: Meet the Final Judges
July 4, 2023
MAD Stars has chosen its final judges for its 2023 awards. The 45 top tier creative leaders who wield significant influence in the marketing and advertising industry were selected from …
Peter Galmes has been appointed chief creative strategist of Herd MSL ANZ (Australia & New Zealand). His job will be to grow and strengthening Herd MSL’s capabilities across social and …