A sloth with swagger and a soaring frog give juice brand, Tropicana, a distinctive promise – uplift. Agency, FIG, is taking the brand into new territory, Give Life Some Juice. The new masterbrand campaign is …
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Blog Archives
Kerfuffle & BMF win Asahi Beverages
June 9, 2026
Asahi Beverages has chosen its new creative agencies, Kerfuffle and BMF. Kerfuffle will lead on Carlton, Great Northern, Vodka Cruiser, Woodstock and Schweppes. BMF will lead work for Victoria Bitter, Hard Rated, Solo and Solo …
The Driving Test from hell leads Anomaly’s World Cup campaign for FOX One, a series of wickedly funny “disaster” scenarios triggered by the fact that The FIFA World Cup Comes First. The campaign’s human humour …
Australia is in “crisis”. It’s not the war, oil prices or inflation. Australians are not having babies. Adora Fertility is doing its best to keep new Aussie numbers up and this year, its partnership with the …
Venables Bell & Partners & Scout Motors’ Short History of America charms as a love letter
June 9, 2026
No doubt there will be many more campaigns inserting brands into America’s 250th anniversary. Scout Motors’ campaign by VB+P will still stand out. The campaign film, Short History of America, celebrates the spirit of ingenuity …
Who could have predicted that the "runner butter" idea, in which runners discovered they could churn butter in sandwich bags that they store in their backpacks while running, would become a viral trend on social …
Lucky Generals: Taylors of Harringate welcomes the quirks of fellow coffee devotees into its family
June 9, 2026
There are people for whom a Sunday roast doesn’t come from the oven, but from a cup. And those who think the daily grind is a medium roast blend. Taylors welcomes these people to its …
The One Club for Creativity has announced the group of legends in advertising, design, and education to be named as 2026 inductees into the Creative Hall of Fame in September. The Creative Hall of Fame has a rich heritage …
QSR advertising has traditionally focused on speed, price, and promotion. That doesn’t really bring out the impactful role they play in everyday summer lifestyles. Nor does it build emotional connection. QuikTrip’s new creative and media agency …
Publicis Group Malaysia: GXBank launches a Tokusatsu-style battle against outdated banking
June 8, 2026
A credentials document spewing dinosaur. A giant vicious snail breathing loan-paralysis. A horny monster whose eyes freeze savings. Malaysia’s first digital bank, GXBank, is showing its un-bank-ness in a Tokusatsu-style battle against outdated financial barriers …
Wieden+Kennedy Tokyo isn’t just embedding brands in culture it is cultivating culture with a series of events called The WEEKEND. The fourth edition, VHS Club, will be held on June 12. The WEEKEND is built …
Mojo Supermarket’s flair for satire has created a smear campaign against its own client, Beyond Meat. Yes, it’s a parody mocking misinformation about plant protein products. The mock smear campaign, calling out “cropaganda”, features exaggerated warnings …