No doubt there will be many more campaigns inserting brands into America’s 250th anniversary. Scout Motors’ campaign by VB+P will still stand out. The campaign film, Short History of America, celebrates the spirit of ingenuity that has shaped the country for generations – adding a dash of wit, a lot of charm…and creating a car commercial that is interesting to watch and underlines the brand’s “American-ness”.
The campaign film, directed by Ze’ev Waismann and produced by Elektra is set to a soulful rendition of America the Beautiful, and blends mixed media, archival imagery, cinematic recreations, famous faces, and breakthrough technologies into a love letter to the people and moments that shaped the nation – all culminating in Scout’s latest contribution: the Harvester range extender. A gas-powered generator engineered to combine electric performance with the range of gas, delivering EV capability with more freedom to spare.
“From introducing the original off-roader in 1960 to pushing EV innovation forward today with the new Harvester range extender, Scout has long been built on the idea of expanding freedom and capability for American drivers,” the brand noted.
The film positions Scout’s technology not just as a new chapter in automotive innovation, but as a tool built to reconnect Americans with the open road – and, more importantly, with one another.
The full campaign will cover social media, online video, and additional digital platforms.
Credits:
Client: Scout Motors
CEO: Scott Keogh
VP, Strategy & Brand: Ryan Decker
Director, Brand Experience Design: Ray Nguyen
Senior Manager, Integrated Brand Strategy: Jonathan Snyder
Specialist, Integrated Brand Strategy: Nick Andres
Senior Specialist, Social Media: Nick Keating
Agency: Venables Bell & Partners
Founder, Chairman: Paul Venables
Chief Creative Officer, Partner: Will McGinness
Managing Director, Associate Partner: Brittni Hutchins
Group Creative Directors: Matt Keats & Byron Del Rosario
Associate Creative Directors: Tyler Magnusson & Michael Ng
Creative Technologist: Tim Goetze
Head of Brand Management, Group Brand Director: Justin Pitcher
Brand Director: Malia Blew
Brand Supervisor: Celest Solis
Senior Integrated Producer: Tess Rockers
Head of Strategy: Jasmine Clark
Strategy Director: Laura Gorder
Head of Agency Resourcing and Workflow: Raquel Bedard
Associate Business Affairs Director: Tina Marie Thorland
Audio Video Post Specialist: Jason Bridges
Live Action Production | Electra Filmworks
Director: Ze’ev Waismann
Executive Producers: Tristan Drew & Jose Alvarez
Producer: Andrew Schwartz
Line Producer: Andrii Svistunov
Cinematographer: Andrew Baxter
AI Production: VB&P, Taproom Studios
Editing: VB&P, Taproom Studios
Colour: Royal Muster
VFX: Pariah Creative
Music: Sushi & French Fries
Sound Design & Mix: One Union Recording
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