Uncommon Creative Studio has found a unique proposition for British telco, BT. Behind Brilliant Things makes BT the enabler of hope, the antidote to a world feasting on negativity. The campaign moves BT form the background …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Blog Archives
Rethink achieves B Corp certification
May 9, 2026
Rethink, already known for work the world talks about, has achieved B Corp certification across its North American network, including offices in New York, Toronto, Montréal, and Vancouver. “Creative accolades are milestones for our work, but they’re …
There’s resistance in the Philippines to zero sugar products. They’re associated with less – less taste, less satisfaction, less value. That was a problem for RC Cola Philippines when launching its RC Cola Zero Sugar. Rather …
NoA Åkestam Holst’s creative ingenuity has made a bag campaign fascinating. The campaign for IKEA’s FRAKTA bag presents scenes from life – viewed from the bottom of the bag. FRAKTA Point Of You underlines the bag’s …
adidas goes all out to stand above the crowd of FIFA World Cup advertising the with "the greatest football story ever told, Backyard Legends. The five-minute film, created by new agency, Lola USA, directed by …
Mums struggling with their strollers on subway steps is an all-too-common sight these days in New York, especially since over 300 New York stations still lack elevators. This Mother’s Day, Mother New York is tackling a …
Travel industry experts see grocery store tourism as one the most interesting phenomena this year. An increasing number of travellers want to experience authentic everyday life at their destination, and a grocery store built around …
Wes Hawes has left 72andSunny after joining as CCO in January 2025. He will be replaced by ECD, Nic Buckingham, who will be based in Sydney and will joins the leadership team with managing director, Sophie …
LePub & Plenitude’s dark mode initiative can reduce digital OOH advertising by up to 74%
May 8, 2026
LED screens used in digital advertising are usually always on. That’s a lot of energy usage. A 602 metre billboard uses as much energy per year as 23 European households. LePub and Plenitude, a company for …
Ali Wong returns for Vodafone, dialling up the pressure on big telco pricing. And she won’t be silenced. In the next chapter of the Howatson+Company Wong makes the audacious statement that people Vodafone gives Australians the …
Every year, millions of people pay using cashless wristbands at music festivals. By the end of the event, many of these still hold a small remaining balance that is rarely reclaimed. What if it could …
BBH London has promoted Felipe Serradourada Guimaraes to chief creative officer, UK & Ireland, with overall leadership of the agency’s creative direction and shaping the creative team’s structure and culture. Previously executive creative director, Serradourada Guimaraes …