Corporate meal vouchers are well-known in Europe. In Italy, they’re called buoni pasto and La Roche-Posay has adopt the voucher system in a campaign by BETC as part of its commitment to improve public health …
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Who's doing what in the world of commercial creativity.
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Blog Archives
Ah, the famous Nigerian prince, the poster boy for scam emails. Vaseline has made him famous again - by enlisting the help of a (real) Nigerian Prince, Prince Chris Okagbue of the Onitsha Kingdom, to …
Every time you wash your clothes they age a bit. Don’t they? Laundry detergent brand, Perwoll’s, claim to fame is that it restores fabric fibres and colours, prolonging their life rather than damaging it. So HeimetTBWA\ …
La maison créative Justement & Unibet: Even robots are wooed and won by the pull of sport
April 10, 2026
Even warehouse robots can’t resist the pull of sport. When a ball drops out of a package it’s game on. Set in a retro futuristic world, the film follows a ball as it disrupts a …
The only relationship someone has across their whole life - from the moment they are born to the moment they die - is with their body. It supports them through every issue, injury and inflection …
NYF Advertising Awards announces the 2026 Financial & PR & Purpose specialty executive juries
April 10, 2026
New York Festivals Advertising Awards (NYFA) has announced the 2026 Financial and PR & Purpose specialty executive jury panels. Financial honours creativity and integrity in one of the most regulated and high-trust industries in the world. Led by …
Zulu Alpha Kilo’s creative building surge continues, this time adding world-class creatives, Jordan Hamer and Spencer Ryan, ad executive creative directors. The pair have crafted campaigns for major brands such as McDonalds, Flight Centre and SickKids, …
McCann London & Nurofen: The game women can’t win
April 10, 2026
Nurofen’s pain game campaign exposes the harsh reality of women's pain dismissals for what they are - a losing game. The campaign is built around a real-life board game featuring the dismissals women hear - "It's all …
MAD STARS finalises its five jury leaders
April 10, 2026
MAD STARS has confirmed its Executive Jury lineup for 2026, bringing together five highly accomplished and influential figures across global marketing, advertising and creative industries. The Executive Jury will lead a judging process that ensures awarded …
Conor Hoey & First Concepts: The artist who ended up in tech & developed advertising’s “central nervous system for creativity”
April 9, 2026
Creativity is messy. It pulls in an array of information bites from here and there to build something surprising. Every creator has their own way of doing that. Commercial creativity also operates within a world …
AWARD Awards: Meet the jurors & jury chairs
April 9, 2026
AWARD has announced its jury for the 47th AWARD Awards, with 76 leading creatives from across APAC set to judge the region’s top work, led by jury president, Samira Ansari, CCO of Grey US. Judging will …
Brazilian university, PUCPR (the Pontifical Catholic University of Paraná), is inviting Artificial Intelligences to continue their studies at the University. The startling idea is the brainchild of agency, 404 Innovation Studio, and even bolder, it …