Host/Havas’ Palau Pledge for the Palau Legacy Project and The Bottom 100 for Fund for Peace have won 7 Gold Pencils at the 2108 AWARD Awards, across Craft In Advertising – Print, PR, Direct Marketing, and Creativity For Good.
Host/Havas has also won Agency of the Year.
https://youtu.be/p1BJ-rOLq8c
The 39th AWARD Awards presentation was held at Carriageworks, with the theme Count Yourself Lucky, a thought that mirrors (albeit tangentially) one of the ideas at The Communication Council and AWARD’s Think:Long seminar earlier in the day: the industry is to down on itself right now.
48 Gold Pencils, 99 Silver and 143 Bronze.
Top Gold Pencil winners were:
#1: Host/Havas (7)
#2: Colenso BBDO (5)
=#3: CHE Proximity, Revolver/Will O’Rourke and Ogilvy & Mather New Zealand (4)
=#6: DDB New Zealand (3)
=#7: The Sweet Shop, Airbag, BMF, Assembly, Cummins&Partners and Goodoil (2)
+#13: //Thirteen & Co, FINCH, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, VML, Alt.vfx, McCann Worldgroup Philippines, Y&R Brisbane and Arc Edit (1)
Network of the Year: BBDO
Client of the Year: Aldi Australia
Production Company of the Year: Revolver/Will O’Rourke
Best in Show: Cummins&Partners, Revolver/Will O’Rourke and ARC EDIT for Stop The Horror for Go Gentle Australia.
Chair’s Choice, chosen by AWARD Chair of Judges, Susan Hoffman, co-chief creative officer of Wieden+Kennedy: Stop The Horror by Cummins&Partners, Revolver/Will O’Rourke and ARC EDIT for Go Gentle Australia.
Susan Hoffman said: “This was a hard decision – I based my decision on which campaign stayed with me the longest. My choice, Stop the Horror. It was exactly what the media said. It was “unwatchable”. The film did a great job in getting the viewer to truly understand the truth of what a terminally ill patient goes through and the need to allow voluntary assisted dying. The “stop the horror” button and landing page brought it all home. Nice job!”
Cummins & Partners: the campaign film that’s too hard to finish watching
Creative Team of the Year: Daniel Davison and Ashley Wilding, CHE Proximity. This award considers those being credited across campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).
The top awards in a nutshell are:
Gold Winners:
- Category: Film & Video
Subcategory: Television Commercial, Individual. 30 Seconds
Title: ALDI Good Different – Pasta Sauce
Agency: BMF
- Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Dig in Doug
Agency: BMF
- Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Rat’s Tale
Agency: Clemenger BBDO Wellington
- Category: Film & Video
Subcategory: Television Commercial, Campaign. 30 Seconds
Title: Pedigree Child Replacement Programme
Agency: Colenso BBDO
- Category: Film & Video
Subcategory: Large Format Screens, Individual. Any Length
Title: Milk Slams – Inside Out
Agency: Colenso BBDO
- Category: Film & Video
Subcategory: Charity, Individual. Any Length
Title: Stop The Horror
Agency: Cummins&Partners
- Category: Film & Video
Subcategory: Charity, Individual. Any Length
Title: The Big Deal
Agency: //Thirteen & Co
Armand de Saint-Salvy makes equal rights for LGBTQIA+ rights as Aussie as…
- Category: Film & Video
Subcategory: Interactive Film, Individual. Any Length
Title: The Hearing Test In Disguise
Agency: CHE Proximity
- Category: Craft In Advertising
Subcategory: Film – Direction
Title: Stop The Horror
Agency: Revolver/Will O’Rourke
- Category: Craft In Advertising
Subcategory: Film – Direction
Title: The More The Merrier
Agency: Goodoil Films
- Category: Craft In Advertising
Subcategory: Film – Editing
Title: Stop The Horror
Agency: ARC EDIT
- Category: Craft In Advertising
Subcategory: Film – Animation
Title: Geoff
Agency: Assembly
- Category: Craft In Advertising
Subcategory: Film – Digital Visual Effects
Title: Tile – Lost Panda
Agency: Alt.vfx
Deutsch & Mark Molloy hit the bull’s-eye for Tile lost item finder
- Category: Craft In Advertising
Subcategory: Film – Original Music
Title: The More The Merrier
Agency: Goodoil Films
- Category: Craft In Advertising
Subcategory: Film – Best Use And/Or Arrangement Of Existing Music
Title: Trolley
Agency: The Sweet Shop
- Category: Craft In Advertising
Subcategory: Film – Production Design
Title: A Twist At Every Turn
Agency: Revolver/Will O’Rourke
- Category: Craft In Advertising
Subcategory: Film – Casting
Title: Stop The Horror
Agency: Revolver/Will O’Rourke
- Category: Craft In Advertising
Subcategory: Film – Casting
Title: Trolley
Agency: The Sweet Shop
- Category: Craft In Advertising
Subcategory: Print – Art Direction, Campaign
Title: The Bottom 100
Agency: Host/Havas
- Category: Craft In Advertising
Subcategory: Print – Photography, Campaign
Title: The Bottom 100
Agency: Host/Havas
- Category: Craft In Advertising
Subcategory: Digital – Digital Utilities And Tools
Title: Re:Scam
Agency: DDB Group New Zealand
- Category: Craft In Advertising
Subcategory: Branded Entertainment And Content
Title: Inside Out
Agency: Assembly
- Category: Craft In Advertising
Subcategory: Branded Entertainment And Content
Title: Stop The Horror
Agency: Revolver/Will O’Rourke
- Category: Integrated Campaign
Subcategory: Integrated Campaign
Title: Pedigree Child Replacement Programme
Agency: Colenso BBDO
- Category: Public Relations
Subcategory: Best Use Of PR Amplification For A Campaign
Title: Palau Pledge
Agency: Host/Havas
- Category: Public Relations
Subcategory: Best Use Of Unpaid Influencers
Title: Palau Pledge
Agency: Host/Havas
- Category: Public Relations
Subcategory: Best Use Of Content In A PR Activation
Title: The World’s Most Successful Recruitment Video
Agency: Ogilvy & Mather New Zealand
UPDATE: Ogilvy NZ: The NZ Police’s most entertaining recruitment video is also its most effective
- Category: Public Relations
Subcategory: Charity
Title: The Bottom 100
Agency: Host/Havas
- Category: Radio
Subcategory: Campaign
Title: Lives
Agency: McCann Worldgroup Philippines
- Category: Radio
Subcategory: Copywriting, Campaign
Title: Milk Slams
Agency: Colenso BBDO
- Category: Radio
Subcategory: Best Use of Music
Title: A Kauri Cries
Agency: Ogilvy & Mather New Zealand
- Category: Direct Marketing
Subcategory: Integrated Solutions
Title: Until We All Belong
Agency: Clemenger BBDO Melbourne
- Category: Direct Marketing
Subcategory: Alternative Media, Individual
Title: Palau Pledge
Agency: Host/Havas
- Category: Direct Marketing
Subcategory: Digital Direct Response, Campaign
Title: The Hearing Test In Disguise
Agency: CHE Proximity
- Category: Direct Marketing
Subcategory: Best Use Of A Loyalty Or Rewards Program
Title: The Billion Point Giveaway
Agency: CHE Proximity
- Category: Design
Subcategory: Weird And Wonderful
Title: Made Possible By Melbourne
Agency: AIRBAG
McCann: Melbourne CBD becomes an exhibition of tomorrow’s wonders by University of Melbourne
- Category: Digital
Subcategory: Social Media – Innovative Use Of Social Media
Title: Snaplications
Agency: VML
- Category: Digital
Subcategory: Social Media – Charity
Title: Stop The Horror
Agency: Cummins&Partners
- Category: Digital
Subcategory: Online Promotion, Campaign
Title: The Billion Point Giveaway
Agency: CHE Proximity
- Category: Digital
Subcategory: Emerging Digital / Connected Products, Charity
Title: Re:Scam
Agency: DDB Group New Zealand
- Category: Promotion & Experiential
Subcategory: Best Use Of Experiential Marketing In A Promotional Campaign
Title: Made Possible By Melbourne
Agency: AIRBAG
- Category: Promotion & Experiential
Subcategory: Best New Product Launch And Re-Launch Or Multi-Product Promotion At Retail
Title: SelfieSTIX
Agency: Colenso BBDO
Colenso BBDO: Pedigree DentaStix teaches dogs to pose for their selfie
- Category: Promotion & Experiential
Subcategory: Best Use Of Promotion And Experiential Marketing In A Charity Campaign
Title: Re:Scam
Agency: DDB Group New Zealand
- Category: Branded Entertainment & Content
Subcategory: Mobile
Title: SelfieSTIX
Agency: FINCH
- Category: Branded Entertainment & Content
Subcategory: Entertainment – Online
Title: The World’s Most Successful Recruitment Video
Agency: Ogilvy & Mather New Zealand
- Category: Creativity For Good
Subcategory: Advertising & Marketing Communications
Title: The World’s Most Successful Recruitment Video
Agency: Ogilvy & Mather New Zealand
- Category: Creativity For Good
Subcategory: Design
Title: Safely Backpacks
Agency: Y&R Brisbane
- Category: Creativity For Good
Subcategory: Design
Title: Palau Pledge
Agency: Host/Havas
Agency of the Year – Top 5
- Host/Havas
- CHE Proximity
- DDB Group New Zealand
- Clemenger BBDO Melbourne
- Colenso BBDO
Production Company of the Year – Top 5
- Revolver/Will O’Rourke
- FINCH
- The Sweet Shop
- Goodoil Films
- Assembly
Client of the Year – Top 5
- ALDI Australia
- Palau Legacy Project
- Netsafe
- New Zealand Police
- Go Gentle Australia
Network of the Year – Top 5
- BBDO
- Havas Worldwide
- DDB
- Ogilvy
- Y&R
Creative Team of the Year
Daniel Davison and Ashley Wilding
Agency: CHE Proximity
Chair’s Choice
Title: Stop The Horror
Entrants: Cummins&Partners, Revolver/Will O’Rourke and ARC EDIT
Best in Show:
Title: Stop The Horror
Entrants: Cummins&Partners, Revolver/Will O’Rourke and ARC EDIT
All winners here: 39th AWARD Awards Winners
The 39th AWARD Awards Jury Chairs were:
Innovation, Integrated Campaign, Market Disruption & Product/Service Development and Creativity for Good, Emad Tahtouh (FINCH)
Direct Marketing, Rebecca Carrasco (Saatchi & Saatchi)
Craft in Advertising – Film, Christy Peacock (TBWA)
Film & Video, Toby Talbot (Saatchi & Saatchi)
Craft in Advertising – Print/Typography/Illustration, Ben Coulson (Clemenger BBDO)
Print and Poster & Outdoor, Tara Ford (DDB)
Radio, Cam Blackley (M&C Saatchi)
Digital and Craft in Advertising – Digital, Tara McKenty (Google)
Design, James Dive (Scoundrel)
Branded Entertainment & Content, Grant McAloon (Leo Burnett)
Promotion & Experiential and PR, Kat Thomas (One Green Bean).
