Aldi products throughout Australia contain no artificial colours. And to make the point BMF has used the Aldi’s hallmark humour in the fourth edition of its Good Different platform.
In the fictional study, a group of taste testers is given biscuits with artificially coloured icings. They go wild, jumping around like hyped up children. “So that’s a no to artificial colours,” the Aldi assessor notes. And that’s a yes to elegant humour that people remember.
The spot was directed by The Sweet Shop’s Steve Ayson.
Credits:
Agency: BMF
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Art Directors: Rosita Rawnsley-Mason, Nadia Ahmad & Dantie Van Der Merwe
Copywriters: Tom Johnson and Millicent Malcolm
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Hayley Basham
Agency Producer: Jenny Lee Archer
Production Company: The Sweet Shop
Director: Steve Ayson
DoP: Germain McMicking
Producer: Cindy Kavanagh
Executive Producers: Loren Bradley & Edward Pontifex
Managing Partner: Wilf Sweetland
Post Production: Arc Edit (offline) and Alt VFX (grade/online)
Editor: Peter Sciberras
Photographer: Gavin Johns
Art Buyer: Basir Salleh
Sound Production: Rumble Studios
