The 46th annual AWARD Awards winners were revealed on August 14, during the finale of This Way Up, AWARDS’s annual creative festival in Sydney. 36 Gold pencils were awarded across 19 different campaigns, 87 Silver and 177 Bronze pencils. Special Awards were also awarded across 16 categories.
Individual Agency of the Year: A triumph for Bear Meets Eagle On Fire at AWARD Awards 2025, winning Individual Agency of the Year with eight Gold Pencils across four campaigns – 3 for Telstra Better on a Better Network, 3 for Telstra Silent Films and 2 for Telstra Wherever We Go, plus 12 Silver Pencils and 18 Bronze Pencils.
Agency Network of the Year: DDB was crowned Agency Network of the Year, with 9 Gold Pencils across 5 campaign.
DDB Group Aotearoa won 6 of its Gold Pencils – 4 for Goodman Fielder New Zealand Certified Toasters and 2 for Samsung Electronics New Zealand The Worst Children’s Library. The agency also won 5 Silver Pencils and 2 Bronze Pencils.
DDB Group Australia won 3 Gold Pencils for Volkswagen RooBadge, Solid Lines’ The Forbidden Flagmoji and Made By Dyslexia’s The University of Dyslexic Thinking, plus 4 Silver Pencils and 5 Bronze Pencils.
Grand Award: Motion Sickness and FINCH won the Grand Award for NZHF Make New Zealand The Best Place In The World To Have Herpes, which also collected four Gold Pencils.
- Motion Sickness NZ won 4 Gold Pencils, 3 Silver Pencils and 3 Bronze Pencils
- Special Australia won 2 Gold Pencils, 9 Silver Pencils and 11 Bronze Pencils
- VML Australia won 2 Gold Pencils, 3 Silver Pencils and 9 Bronze Pencils
- Clemenger BBDO won 8 Silver Pencils and 14 Bronze Pencils
- BMF won 3 Silver Pencils and 10 Bronze Pencils
- Howatson+Company won 2 Silver Pencils and 4 Bronze Pencils.
- Wolf BKK and It’s Friday won two Gold Pencils each.
- Supermassive, TBWA\ Media Arts Lab Australia and Sonar Music won 1 Gold Pencil each.
Production Company of the Year: FINCH won Production Company of the Year title with the most awarded entries across the show. Revolver followed with 4 Gold Pencils, plus 7 Silver Pencils and 2 Bronze Pencils.
Nils Leonard, Founder, Uncommon London and this year’s Jury President, stated, “Sometimes the best work does exactly what it shouldn’t. This work isn’t trying to fit into algorithms; it slices through them, using brash and childlike patter to make an important and grown-up point. The best work does more than answer a brief but becomes a reference point for a time; this stuff has that energy. Irreverent. Unignorable. Important.”
The Best B2B Campaign, sponsored by LinkedIn, was awarded to Supermassive & FINCH for 36 Months.
AWARD Chair Mandie van der Merwe, CCO, Saatchi & Saatchi, commented, “Congratulations to every gold, silver and bronze winner at this year’s AWARD Awards. You’ve earned serious bragging rights across APAC and probably given your creative rivals a few wounds to lick. Your work didn’t just stand out; it made us lean in, moved us, and inspired action. A huge shout-out to our Special Awards winners as well. You’re at the pointy end of creativity, setting the benchmark for the work AWARD champions and celebrations in this part of the world.
“The AWARD Awards remain the most prestigious creative show in our region thanks to our world-class judges. My heartfelt thanks to our jury president, Nils Leonard, our jury chairs, and every judge who gave their time, energy and strong opinions freely, debating vigorously to uphold AWARD’s exacting standards for recognising creative excellence year after year.”
Download all pencil winners here.
