The winners of the 42nd annual AWARD Awards have been announced. CHE Proximity is Agency Network of the Year. Revolver is Production Company of the Year for the second consecutive year. NRMA is Marketing Team of the Year.
58 Gold pencils were awarded across 25 different campaigns, plus 58 Silver and 117 Bronze.
CHE Proximity took home eight Gold pencils, four each for First Saturday for NRMA and Where Babies Come From for Genea Fertility.
Saatchi & Saatchi Australia, Special Group New Zealand and WiTH Collective received six Gold pencils each. Saatchi & Saatchi New Zealand won four Golds. Revolver, TBWA\New Zealand and The Glue Society with three Golds each. DIVISION, Herd MSL, The Monkeys Melbourne, The Pool Collective and Wolf BKK won two Golds each. ADK Taiwan, AIRBAG, Clemenger BBDO Melbourne, GIGIL, Leo Burnett, McCann Australia, Rumble Studios, Sweetshop and Thinkerbell won one Gold each.
Cam Blackley, AWARD Chair stated, “One of the things that makes the AWARD Awards the greatest creative show in our region is that every year we see ideas brought to life that aren’t just the best in Asia-Pacifc, but rank up there with the best in the world. Congratulations to all this year’s winners, and a huge thank you to our jury president Pancho Cassis, all the jury chairs and our team of judges who all devote a lot of time freely to the tough task of choosing the finalists and award winners.”
The 42nd AWARD Awards Jury Chairs were: Claudia Cristovao (Google) for Digital, Mandie van der Merwe (M&C Saatchi) for Press, Poster and The Dark Arts, Tom Martin (Special Group) for Media Thinking, Samira Ansari (FCB New York) for Impact, Jamie Mitchell (M35) for Design, Ant Melder (Coffee Coca Gunpowder) for Culture, Justine Armour (Grey New York) for Sound, Laura Petruccelli (Goodby, Silverstein & Partners) for Film, Kim Gehrig (Revolver / Somesuch) for Craft in Motion, Genevieve Hoey (Freelance) for Life-Changing, Chrissy Blackburn (West 82nd) for APG Creative Strategy and Brand Building.
OTY winners are:
Agency Network of the Year
1) CHE Proximity
2) Saatchi & Saatchi
3) Special Group
4) TBWA
5) WiTH Collective
Production Company of the Year
1) Revolver
2) Sweetshop
3) DIVISION
4) Good Oil
5) Photoplay
Marketing Team of the Year
NRMA
Winners of Special Awards will be announced at the AWARD Awards Pencil Bar, part of the upcoming AWARD Creative Festival to be held at the Ovolo in Sydney August 10 -17. Special Awards categories include Individual Agency of the Year, Individual Creative or Team of the Year, Individual Director of the Year, Emerging Creative or Team of the Year, Emerging Director of the Year, Emerging Indigenous Creative Talent, The Grand Award and the APG Grand Award.
The AWARD Award Gold Winners are:
Thinkerbell, The Purple Hive Project for B Honey in Advertising Digital – Creative Technology
Special Group New Zealand, Meddle in the New Zealand Election for Every Kiwi Vote Counts in Advertising Digital – Advertising – Digital
CHE Proximity, Where Babies Come From for Genea Fertility in Advertising Digital – Advertising – Digital
CHE Proximity, First Saturday for NRMA in Advertising Direct – Direct Response, any media
CHE Proximity, First Saturday for NRMA in Advertising Direct – Direct Response Integrated Campaigns
Special Group New Zealand, Meddle in the New Zealand Election for Every Kiwi Vote Counts in Advertising Direct – Direct Response Integrated Campaigns
Saatchi & Saatchi Australia, Donation Dollar, for The Royal Australian Mint in Advertising Direct – Direct Innovation
WiTH Collective, Borrow Eden Park for ASB in Advertising Experiential – Events & Experiences
CHE Proximity, Where Babies Come From for Genea Fertility in Advertising Health & Wellness – Health Awareness and Social
CHE Proximity, First Saturday for NRMA in Advertising Integrated – Integrated Campaign
Saatchi & Saatchi Australia, Donation Dollar, for The Royal Australian Mint in Advertising PR & Promotion – Creative Use of Media
WiTH Collective, Borrow Eden Park for ASB in Advertising PR & Promotion – Best Use of Events and Stunts
WiTH Collective, Borrow Eden Park for ASB in Advertising PR & Promotion – PR Campaign, Business-to-Business
Herd MSL, Donation Dollar for The Royal Australian Mint in Advertising PR & Promotion – PR-Led Campaign, Integrated
Herd MSL, Donation Dollar for The Royal Australian Mint in Advertising PR & Promotion – Product Launch
Special Group New Zealand, Meddle in the New Zealand Election for Every Kiwi Vote Counts in Advertising PR & Promotion – Public Affairs Campaign
WiTH Collective, Borrow Eden Park for ASB in Advertising PR & Promotion – Sponsorships & Partnerships
Saatchi & Saatchi Australia, Donation Dollar, for The Royal Australian Mint in Advertising Press & Outdoor – Ambient & Special Build
Special Group New Zealand, Meddle in the New Zealand Election for Every Kiwi Vote Counts in Advertising Social Media – Best use of Social Media, Campaign
CHE Proximity, Where Babies Come From for Genea Fertility in Advertising Social Media – Community Building and Engagement
Leo Burnett, Bonds OUT NOW for Bonds in Advertising Social Media – Co-Created & User Generated Content
Wolf BKK, SHOP UNFRIEND for Central Department Store’s Black Midnight Sale in Advertising Social Media – Social Videos, Individual
CHE Proximity, Where Babies Come From for Genea Fertility in Advertising Social Media – Social Videos, Individual
The Monkeys Melbourne, Supercheap Auto – We Still Love You, Bathurst in Advertising Social Media – Social Videos, Campaign
Special Group New Zealand, Meddle in the New Zealand Election for Every Kiwi Vote Counts in Advertising Social Media – Tactical
WiTH Collective, Borrow The All Blacks for ASB in Advertising Social Media – Use of Talent and Influencers
The Monkeys Melbourne, Supercheap Auto – We Still Love You, Bathurst in Advertising Retail – Best Integrated Marketing Campaign
TBWA\New Zealand, ANZ Mr Humfreez in Design Product Design – Product Innovation
DIVISION, Where Babies Come From for Genea Fertility in Craft Animation and Visual Effects – 2D Animation
Wolf BKK, SHOP UNFRIEND for Central Department Store’s Black Midnight Sale in Craft Art Direction – Film Art Direction, Individual
Saatchi & Saatchi New Zealand, Hilux Unbreakable Bond for Toyota in Craft Casting – Casting for Film Advertising
The Pool Collective, The Only Boy Racer Left On The Island for The Howl & The Hum in Craft Casting – Street Casting
Revolver, Sloways for NRMA in Craft Cinematography – TV and Cinema Commercials
Clemenger BBDO Melbourne, Bonds – Turtlenecks in Craft Copywriting – Best Film Script, Individual
Saatchi & Saatchi New Zealand, Hilux Unbreakable Bond for Toyota in Craft Copywriting – Best Film Script, Individual
Revolver, Starr Park for Brawl Stars, Craft Direction – Branded Content & Entertainment – Fiction. Director Steve Rogers.
The Glue Society, The Massacre Of Kingdom for Netflix in Craft Direction – Events and Experiences
The Glue Society, Laundry Against Landfill for Ecover in Craft Direction – TV and Cinema Commercials
Sweetshop, Hilux Unbreakable Bond for Toyota in Craft Direction – TV and Cinema Commercials
AIRBAG, PLAY NZ for Tourism NZ in Craft Direction – Social First. Director Uncle Friendly
DIVISION, Where Babies Come From for Genea Fertility in Craft Illustration – Moving Image
The Pool Collective, First Saturday for NRMA in Craft Photography – Portraits
Revolver, Starr Park for Brawl Stars in Craft Production Design – Branded Content & Entertainment
The Glue Society, Tiny Pub for Emerson’s Brewery in Craft Production Design, Experiential
Rumble Studios, Sloways for NRMA in Craft Sound Design & Use of Music – Sound Design
ADK Taiwan, You Are How You Slurp for UNI President in Film & Entertainment Branded Content & Entertainment – Fiction Film up to 5 mins, Campaign
GIGIL, Band for RC Cola Philippines in Film & Entertainment Film Advertising – TV Commercials Over 30 Seconds
Saatchi & Saatchi New Zealand, Fibre. It’s how we internet now for Chorus in Film & Entertainment Film Advertising -TV Commercials Over 30 Seconds
Saatchi & Saatchi New Zealand, Hilux Unbreakable Bond for Toyota in Film & Entertainment Film Advertising – TV Commercials Over 30 Seconds
McCann Australia, Senior Constable Laurie Fox for Victoria Police in Film & Entertainment Film Advertising – Location-Specific Screens
TBWA\New Zealand, Mr Humfreez for ANZ in Innovation Brand Innovation – Brand Engagement
Saatchi & Saatchi Australia, Donation Dollar, for The Royal Australian Mint in Innovation Non-brand Innovation – Product Innovation
Saatchi & Saatchi Australia, Donation Dollar, for The Royal Australian Mint in Media Channels – Use of Ambient Media
WiTH Collective, Borrow The All Blacks for ASB in Media Channels – Use of Integrated Media
TBWA\New Zealand, Mr Humfreez for ANZ in Purpose Creativity for Good – Product Design
Saatchi & Saatchi Australia, Donation Dollar, for The Royal Australian Mint in Purpose Creativity for Good – Service Innovation and Design
CHE Proximity, First Saturday for NRMA in Planning APG Creative Strategy – Bravery
Special Group New Zealand, Good Morning World for Tourism NZ in Planning APG Creative Strategy – Bravery
