The top 3 2014 Cannes Young Lions ads have guaranteed minimum YouTube views from video distribution platform, Virool.
Forty-one ads were created for Barnardos Australia by Cannes Young Lions hopefuls this year.
The Bulgarian duo, Vladimir Gerasimov and Zhelez Atanasov from Noble Graphics/TBWA, won Gold with the ad, Countermeasure.
That ad has been uploaded to YouTube and will receive a guaranteed 1 million views, thanks to video distribution platform Virool.
Australia’s entry, Change Your Perspective, by Carl Robertson and Trsitan Viney of GPY&R Brisbane won Silver. It will receive a guaranteed 10,000 views.
First World Problems won Bronze for Norway. It will receive a guaranteed 5,000 views.
The 41 international teams of young advertising creatives were given 48 hours to film a TVC to break the misconception that child abuse and neglect don’t happen in first world countries.
Barnardos Australia brand and reputation manager, Amy Lee-Hopkins, presented awards and offered her thanks to the teams and to the Cannes jury. “This is such an incredible opportunity for Barnardos to spread our child protection message to more people and supporters, we are incredibly excited and grateful to Virool for showcasing this creative and thought-provoking ad from Bulgaria.”
“We are proud to have been part of the Young Lions this year, and support the amazing work that Barnardos Australia is doing for children in Australia,” added Alex Debelov, chief executive of Virool. “We look forward to spreading their message across the Virool platform to help them touch 1 million people across the globe. “
Barnardos has launched the website, Stop Child Abuse, to coincide with the Virool campaign. It shows off the winning three ads to increase awareness and support, and encourage public donations so that Barnados can continue its programs.
All 41 films created by the Young Lions can be viewed here:






