The BBC’s new brand campaign doesn’t show grabs of its headliner shows. It does something much more compelling. BBC Creative and Aardman have put comments by real BBC audience members in the mouths of stop-motion clay characters in the style of Aardman’s classic, unscripted and much-loved Creature Comforts.
The campaign’s six films provide an entertaining insight to the UK’s most loved BBC content.
The first three vox-pop films launched this week – A family of Casualty, BBC News and Sport mad hamsters from Port Talbot in Wales; a family of foxes from Birmingham who can’t get enough MasterChef; and a father and son canine duo from Paisley near Glasgow who want to Race Across The World together.
Three more films, representing other parts of the UK will be released later in the northern hemisphere’s Spring.
The families in the films were found through the BBC’s audience engagement programme, which interviews hundreds of people across the UK every year on their views about the BBC to ensure audiences are at the heart of everything we do.
Charlotte Moore, BBC Chief Content Officer, commented, “We have a long standing relationship with Aardman, and as ever their brilliantly distinctive creative flair is stamped all over these charming films. I think Aardman have perfectly captured the essence of the affection we know audiences across the UK feel for our programmes, and I hope they make everyone smile.”
Sarah Cox, chief creative director, Aardman, added, “Aardman is very proud of our long-standing relationship with the BBC, so, we were delighted to revive our much-loved Creature Comforts’ format for its Things We Love campaign. The magic and joy of this type of animation is that all the dialogue is unscripted and selected from real conversations with members of the public from across the UK – and that’s where so much of the warmth and the humour and the storytelling comes from. The interviews inspire the Claymation animal character scenarios. We hope that viewers love these new creatures as much as we do.”
The first three films went to air on BBC One before The One Show on March 8, and will appear across the BBC throughout 2024. The films will also run in cinema, on YouTube and across social media. Tonight’s One Show on BBC One also took a behind the scenes look at how the films were made and introduced audiences to some of the voices behind the films.
