BBDO Guerrero’s Dissolving Bottle becomes an environmental saviour across Europe

BBDO Guerrero’s The Dissolving Bottle is an award-winning initiative by BBDO Guerrero that redesigns a traditional shampoo bar into the shape of a bottle to make it more familiar to consumers. Its campaign has won over 60 international awards including Cannes Lions, D&AD, Spikes Asia, Clio, The One Show and more. Until now, it has only been a local product in the Philippines. It is, however, produced in Germany, and through a new partnership with LUORO, a sustainable e-commerce company based in Cologne, Germany, it will be distributed in the future through retailers as well as online across Europe.

BBDO Guerrero: The save the planet bottle made of shampoo

The plastic pollution crisis is still escalating, and at an alarming rate. An estimated 8 million metric tons of plastic waste is dumped into the ocean each year.

The personal care industry is one of the biggest contributors to this global environmental disaster, producing over 500 billion single-use plastic items annually.

These waste products eventually make their way into the ocean contributing to the formation of microplastics that not only threaten marine life but also contaminate food and water supplies, posing a grave threat to human health.

LUORO has partnered with BBDO Guerrero to bring The Dissolving Bottle design to Europe to introduce an alternative to traditional shampoo in the entire continent.

Louis Bahlmann, co-founder of LUORO, stated, “As a company that promotes climate action with safe and sustainable shopping, we are immediately drawn to the Dissolving Bottle due to its simplicity and yet profound impact on the environment. We know that through this partnership, we can further champion our goal to make sustainable living available for everyone.”

David Guerrero, creative chairman at BBDO Guerrero, added, “We conceptualised the Dissolving Bottle to combat the increasing problem of plastic pollution. We are very honoured to have partnered with LUORO to bring this solution to Europe and we hope for this to be one of the many firsts outside the Philippines as we continue to work together to make our lifestyles sustainable and responsible for the planet’s benefit.”

The product will soon be available on LUORO’s website and will be manufactured under the company’s plain brand. It will cover major European countries such as Germany, Austria, and others.