Shampoo cleans hair. Shampoo bottle dirty the planet. Shampoo bars (actually created in the ‘80s by Lush co-founder, Mo Constantine) have been trying to solve the pollution problem but everyday people don’t really get them.
BBDO Guerrero has come up with a solution – The Dissolving Bottle. It’s an open-source re-design of traditional shampoo packaging – a shampoo bar in the shape of a shampoo bottle. The agency aims to make shampoo bars more intuitive by giving them a shape similar to the kind of small bottles used in hotels. Each bar replaces a 90ml bottle of shampoo, weighs 130 grams, and is made with all-organic ingredients by local Filipino manufacturer, The Naturale Market.
The dissolving bottle has been tested in some hotels on Boracay island, receiving positive reviews.
BBDO Guerrero creative chairman, David Guerrero, stated “We have long been involved with campaigns to fight plastic waste. And with The Dissolving Bottle we have a solution that can clean your hair without a bottle.’”
Partner brands have the chance to customise their own versions of The Dissolving Bottle and the agency is also offering to supply the moulds at cost to artisanal producers for community livelihood projects.
Interested parties can find out more here.
