TikTok challenges are the great time fillers (or time wasters) of this decade. They are also the great crowd-pleasers of this decade – and lockdown. BBDO Guerrero has launched one in the Philippines that’s guaranteed to be a crowd-pleaser with its Mountain Dew audience and underpins Mountain Dew’s championship of thrillseeking activities. The #DewThrillTokChallenge invites everyone missing the thrill of the outdoors recreate their thrills virtually while staying safe indoors.

The TikTok campaign allows Mountain Dew Filippinos (over 13 years of age) to create their high action thrill by using the green screen effect. Pre-made, virtual backgrounds are available on the Mountain Dew Philippines Facebook page and everyone is able to apply their own personalised, hilarious twist to amp up the fun (this is a competition, after all).

PepsiCo Philippines marketing director, Mikey Rosales, commented, “Our responsibility during these times shouldn’t be limited to ensuring good health from the safety of our homes. Keeping yourself entertained is just as important and this campaign allows our adventurous Dewds to ride the massive TikTok trend from the confinement of their homes.”

BBDO Guerrero creative chairman, David Guerrero, added “Our campaign with Mountain Dew keeps the thrills going wherever you are. Helping people chase excitement while staying safe at home.”