BBDO has boosted its top creative tier in the US. Luiz Sanches, chairman and chief creative officer at AlmapBBDO in Brazil, has become chief creative officer BBDO North America. Matt MacDonald, executive vice president, group executive creative director, has moved up to become chief creative officer, BBDO New York.

The pair will work with David Lubars, global chief creative officer, BBDO Worldwide, along with the creative leaders across the North America offices to oversee the creative product and output.

Sanches’ relationship with BBDO goes back twenty-seven years. He joined AlmapBDDO as agency partner in 2013. Among his huge haul of industry awards are more than 190 Cannes Lions and 52 D&AD Pencils, and he has been named best-performing creative director by the Gunn Report. AlmapBBDO has been Agency of the Year winner at Cannes four times during his tenure and remains the best-performing Brazilian agency in the history of the festival. In 2020, it won Agency of the Decade there. In his new role, Sanches will be responsible for overseeing and elevating the creative product across the region, partnering with both the leadership team and clients. 

MacDonald joined BBDO in 2014 as executive vice president, group creative director, then rose to be chief creative officer for Omnicom on AT&T, one of the holding company’s largest accounts in North America before being promoted to, executive vice president, group executive creative director at BBDO New York. He helped to lead Omnicom’s 2016 win of AT&T’s consolidated media and creative business and to build an integrated cross-agency team. More recently, he has helped land key new business wins for BBDO New York, including The Home Depot in 2021. In his new role, MacDonald will manage the New York creative department and be responsible for evolving the agency’s creative reputation.

“I’ve worked with Luiz and Matt for a long time now. They represent the very best of our industry and, specifically, our continued mission to innovate for our clients’ success,” Lubars stated. “Their complementary strengths will undeniably benefit not only their teams and the agency, but the creative output we deliver day in and day out. Luiz and Matt are both inspiring, modern leaders who know how to bring it, and bring it they will.”