A lonely guy builds a girlfriend. Of Pringles. It’s a madcap play on the idea of late night cravings. BBDO New York has built on Pringles legacy of absurd advertising humour to refresh the brand’s One You Pop, The Pop Don’t Stop platform, keeping it strong in American minds.
Pringelina draws on Gen Z’s fascination with romance and wacky humour and is running across TV and digital channels in the US. It builds on the brand’s Super Bowl 2026 campaign featuring pop sensation of the moment, Sabrina Carpenter.






