For all of those who were bored waiting for Christmas on December 12, BBDO NY used Instagram Stories to let Bacardi fans have a go at being a DJ on their phone. Users went to @barcardiusa on Instagram on their phone, and tapped the Bacardi profile, then simply followed the instructions.

The agency used a digital simulator to give people a full-screen point of view, which made it appear as though they were looking at a two-record DJ set-up. Then it has used the skip back and forth function in Instagram Stories to let them skip between DJ clips, by pressing their thumbs on a pair of buttons.

BBDO NY worked with sound design studio, Tonefarmer, Facebook’s Creative Shop and Bacardi’s global chief creative for culture – New York recording artist and music producer, Swizz Beatz – to create the experience.

The game was only available for 24 hours like all Instagram Stories, but was then published on Bacardi’s feed for people to view afterwards. It is also being promoted on Bacardi’s’ social channels that total 9.6 million fans and followers.

Bacardi was the first brand to create an Instagram Stories hack, which it is using to underline its commitment to music.