BBDO NY: General Electric presents itself through a girl who never stops inventing

BBDO New York has been helping General Electric to champion women since February 2014:

SOFTLY, SOFTLY CATCH A HARRIED MUM

Science since February 2016:

GE makes a snowball survive hell

And women scientists since February 2017.

All of that positive work has combined and amplified its power, ironically in the simplest General Electric story yet, this year’s story of Molly, a girl who never stops inventing.

It’s a homespun story with an (almost) authentic demeanour. It’s inspiring, because Molly’s ingenuity is. And it’s not just a story about Molly loosely connected to General Electric’s philosophy. Molly grows up to work at General Electric. It’s a story about General Electric, but far more captivating for the analogy.

Credits:

Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Senior Creative Director, Art Director: Eric Goldstein
Creative Director, Copywriter: Fred Kovey
Head of Production: David Rolfe
Executive Producer: George Sholley

Group Account Director: Peter McCallum
Account Director: Lindsey Cash