October is National Bullying Prevention Month. Monica Lewinsky knows rather a lot about that. The revelation of her affair with Bill Clinton didn’t just end his political career, it turned her life into a living hell. She was publicly ridiculed and humiliated and went into hiding. Lewinsky has re-emerged now – as a staunch anti-bullying activist.
This time last year, BBDO New York and Monica Lewinsky created their PSA, In Real Life. The stunt, a series of staged bullying attacks, rallied people to defend victims.
Now Lewinsky and BBDO NY are back with another campaign. This time Lewinsky and a battalion of celebrities are changing their names. They are using names made up of the insults with which they were bullied when they were younger. Lewinsky is using, Monica Chunky Slut Stalker That Woman Lewinsky, which contains jibes hurled at her in the 1990s.
Joining Lewinsky are Lena The Whiny Fat Cunt Dunham, Tony phony squawk starvation victim bony cock Hawk, John Dumb Bitch Loser Oliver, Sarah The Weirdo Silverman, Olivia The New Girl in School No One Likes Munn, Quest Super Dweeb Love, Alan Useless Cumming and Maysoon Crooked Gumby-Mouthed Terrorist Whore Bitch Who Looks Like She Was Slapped Upside The Head With A Frying Pan And Should Probably Kill Herself Zayid.
The campaign aims to show that people survive bullying and undermine the power of abuse.
Thx to @Alancumming @Andy @dpshow @iamjohnoliver @KellyRipa @lenadunham @maysoonzayid @oliviamunn @questlove @SarahKSilverman @tonyhawk for ??anti-bullying PSA kicking off #DefyTheName Join in using your Bullied Name in your display name this oct. @BBDONY https://t.co/FrjZFG2Aao
— Monica Chunky Slut Stalker That Woman Lewinsky (@MonicaLewinsky) October 5, 2018
Anyone can join in during October to strengthen the movement.
To take part, people can change their online names on social media and use #DefyTheName to highlight the issue.
BBDO New York’s video, directed by O Positive’s Brian Billow, is running on social channels and is being shared by the celebrity participants.
The campaign is also supported by The Amanda Todd Legacy, Anti-Bullying Alliance, The Childhood Resilience Foundation, Crisis Text Line, The Diana Award, Ditch The Label, Heart Mob, iHollaback, Project Rockit, Sit With Us, Think Before You Type and The Tyler Clementi Foundation.
