You don’t expect a financial advertisement to tell a moving story with humour and heart. BBDO’s Christmas film for international money transfer app, Pomelo, is powered by its humour and tells a story about. It is also powered by a surprising twist in the narrative, that makes it memorable. The story, about a young man called Jacob being raised in the Philippines by his grandmother, reveals how Pomelo can amplify the ways families share love, even across oceans, while it reimagines what’s possible when you start with abundance rather than scarcity.

The campaign is the first work from BBDO Guerrero for its newest client.

David Guerrero, creative chairman at BBDO Guerrero, stated, “Pomelo had a powerful insight, that we could take the difficult story of an OFW [overseas Filippino worker: ed], and the tension inherent in sending money home, and instead see positivity, sharing, and hope for the best in all of us. They see the category differently, and that allowed us to tell an incredibly emotional and impactful story.”

Ladd Martin, Pomelo chief marketing officer, added, “Christmas has long been a powerful moment for marketing around the world, and nowhere is the season more celebrated than in the Philippines. We sought to share our heart with our audience in this film, while also making it inherently true to what makes our product different. We give our customers more in every way we can think of, and this holiday, that means more love to share.”

The film is running on digital and social platforms, celebrating the endless ways Filipino families create connection and joy despite physical distance.