If anyone has been able to be good all year, all hail to them. It has been a year for doing whatever you can to get by. And if anyone isn’t ready for some upbeat fun, why? – seriously – why!? BBH London and Tesco have picked up on the eagerness people in the UK are feeling for respite after a shitty year and delivered some Christmas ad humour. Their campaign proposes that Santa has ditched his naughty list and encourages people to treat themselves.

The TVC is underscored by the song, Oops!…I did it again, from the queen of naughty list behaviour, Britney Spears, and is voiced by comedian, Chaudhry. It launched on November 14 during ITV’s The Voice. The full campaign includes press, OOH, radio, social, in-store and PR.

Credits:

Agency: BBH London

Creative Director: Tom Drew
Creative Team: Daniel Seager & Steve Hall
Tesco Head of Art: Uche Ezugwu
Strategy Director: Lucy Moody
Strategist: Harry Guild
Business Lead: Samantha McLeod
Account Director: Matt Sims
Account Manager: Claudia Richardson
Account Executive: Victoria Azubuike
Producer: Joe Pawsey
Assistant Producer: Kurtison Bailey

Production Company: Somesuch
Director: Raine Allen-Miller
Executive Producer: Seth Wilson
Producer: James Waters

Client: Tesco
Chief Customer Officer: Alessandra Bellini