BBH Singapore and Nike have created another digital wonder, following their Unlimited Stadium last year, the you vs you footprint-shaped running court that gives you an avatar rival (of you at your recent best) to run against.

This year, BBH Singapore and Nike have added Google to their team to create Nike Hyper Court, connected basketball courts that help basketballers train using their smartphones, data-free.

There are five hyper courts so far, spread across five Barangays (districts) of Manila. Each is an inspiring visual spectacular, featuring a huge portrait of a player by Dallas artist, Arturo Torres, known for comic-book style drawings of rappers and NBA stars. The five paintings are of basketball stars, LeBron James, Kevin Durant, Kyrie Irving, Kobe Bryant and Russell Westbrook.

Each hyper court is the base for an on-court digital platform that players can tap into with their smartphones. The platform contains a range of Nike content to help players with their game, including training drills that take inspiration from signature moves by James, Durant and Irving. The more a player uses the platform, the more it learns and makes recommendations.

“The passion for basketball in Manila is unlike any other city in Asia,” explained Nike Southeast Asia & India senior marketing director Bulbul Khera.

“We want to inspire young ballers to realise their full potential through the physical and digital aspects of their sport. Nike Hyper Court enables these ballers to train anytime without worrying about access to training drills and data costs.”

Credits
Agency: BBH Singapore

Executive Creative Director: Joakim Borgström
Creative Technology Lead: Dillah Zakbah
Creative Director: Aste Gutierrez
Copywriter: Kara Bautista
Art Directors : Sudhir Pasumarty, Denise Tee, Grace Wong & Joel Sow
Lee Jing Lin

Managing Partner: David Webster
Business Director: Sid Tuli
Planning Director: Rebecca Ash
Account Director: Nicole Lee
Associate Account Director: Cheryl Cheong

Digital Producer : Chris Salonga
Digital Production : Media Monks

Content Production: Black Sheep Studios
Head of Production: Jonathan Gerard
Producer: Samantha Dalton
Illustrations: Arturo Torres
Additional Illustration Elements: AJ Dimarucot
Photography: Edge of Light
Photographers: Xander Angeles, Raymond Celestino, Kharren Granada & Kevin Cayuca
Studio Director: Eddie Jackson
Digital Imaging: Sally Liu

Training Drills Production: WYD
Training Drills Director: Caloy Soliongco

Film Coverage: Tower Of Doom
Training Animations and Post Production: Heckler
Animation Director: Shaun Leong Williams
Audio: Neon Sound
Mural Painting: #honeycombarts