Clever, BBH. A commercial for Tesco built using the famous slogans that ignite brain neurons – Weetabix, have you had yours?; Beanz meanz Heinz; Marmite, love it or hate it, L’Oréal, because you’re worth it, among them.

The campaign, For the love of it, also offers a new reason to love Tesco – it doesn’t hammer value into heads again. Instead, it reminds viewers of the universal, non-negotiable devotion shoppers have for their favourite brands.

The idea behind the campaign is that customers shouldn’t have to compromise on the brands they love, especially when budgets are tight. 

The campaign launch coincides with the January 2026 launch of Tesco’s new Everyday Low Prices scheme that commits to keep prices consistently low on more than 3,000 products from some of the nation’s most-loved brands. This is in addition to Tesco’s existing Aldi Price Match on more than 650 lines and over 10,000 Clubcard Prices, underlining Tesco’s commitment to delivering great value for shoppers.

Felipe Serradourada Guimarães, executive creative director at BBH, added, “The tension between wanting your favourite brands and needing to save money is a deeply felt, relatable emotion. Most price campaigns are purely rational. Ours is built on the non-negotiable devotion shoppers have for their chosen brands. By using drama and humour to amplify that ‘no compromise’ feeling we’ve elevated a value proposition into a distinctive campaign that will genuinely cut through.”

Tesco UK CEO Ashwin Prasad, stated, “Our most-loved brands don’t just have a place in our shopping baskets – they hold a genuine place in the nation’s heart. That’s why we’re committed to keeping prices consistently low on thousands of branded products through our new Everyday Low Prices. So, whether you can’t live without Heinz Baked Beans, PG Tips teabags or Fairy Washing Up Liquid – customers can be sure that they are getting consistent great Tesco value on the branded items they love to put in their trollies week after week.”

For the love of it will be running in the UK across TV, radio, OOH, and press.

Credits:

Creative Agency: BBH London
CCO: Alex Grieve
Executive Creative Director: Felipe Serradourada Guimarães
Associate Creative Directors: Charlotte Watmough & Holly Fallows
Creatives: Jemma Burgess & Gemina Gil Flores
Designers: Olimpia Pignatti, Miriam Menendez & Keiti Collins
Deputy CSO: Saskia Jones
Strategy Director: Phoebe Fielding
Strategist: Hugh Kupfer
Client Managing Director: James Rice
Business Lead: Tori Meadows
Senior Account Director: Owen Keating
Account Managers: Charlie Morgan & Basty Dodd
Account Executive: George Moody-Stuart
BBH interns: Amari Dahlhaus, Noah Carpenter & Tee Hussain
Production Leads & Agency Producers: Emma Fewtrell & Rachel Clarke
Agency Assistant Film Producer: Valentina Schwendinger
Agency Art Producer: Amy Grady

Media Agency: Essence Mediacom, WPP Media
Production company: PRETTYBIRD
Directors: Bradley & Pablo
MD & EP: Emily Rudge
DOP: Giuseppe Favale
Director of Production: Fiona Bamford-Phillips
Producer: Jane Lloyd
Head of Creative: Tom Manaton
Production Manager: Alex Yiaxis
Directors Assistant: Brian Ferenchik
Location Manager: Nico Cousin
Production Assistant: Roma Nesi Pio
Production Designer: Pablo Tregebov Poza

Post Production: Ten Three
Editor: Dan Sherwin
Casting: Hammond & Cox
VFX: Black Kite
Post-production Producer: Reece Whiteley
2D Lead artist: Phil Oldham
Colourist: Richard Fearon
Sound Studio: String & Tins
Sound Engineers: Adam Smyth & Culum Simpson
Music Supervision: Black Sheep Music
Music Composer: Jeremy Birchall
Music Company: Resister Music, Dan Matthews
Food Stylist: Jack Sargeson
Retoucher: Erica Coburn
Studio Manager: Toni Polain
Artworkers: Nigel Pullum, Jon Ralfs & Dave Walsh
Head of Retouching: Connor Farrow-Guy
Retoucher: Erica Coburn