McCann London’s creativity takes viewers inside Xbox game worlds where a caretaker named Norman is cleaning up messy game environments – zombie towns, medieval ruins, sports arenas and a spaceship. The wild idea, captured magnificently by MJZ director, Nicolai Fuglsig, highlights the ease of Xbox Game Pass subscription service that provides easy transition between a vast array of games.

The two-minute film, Xbox Game Pass: The Caretaker, is underscored by Johnny Cash’s (Ghost) Riders In The Sky, and features references to releases such as the upcoming Halo: Campaign Evolved and Call of Duty: Black Ops 7.  The campaign is running across social media, video-on-demand, cinema, and major live streams.

Credits

Agency: McCann London & Craft Worldwide
Creatives: Jim Nilsson, Jacob Gjelstrup Björdal, Fabian Lakander & Scott Zuliani
Account Management: Tom Oliver, Matt Belay 
Head of Production Dennis Olsson
Senior Producer: Jordan Lonsdale @ Beetle
Assistant Producer: Hermione Bezuidenhout 

Production Company: MJZ
Director: Nicolai Fuglsig
Managing Director & Executive Producer: Lindsay Turnham
Producer: Stephen J. Johnson
DOP: Phaeden Papamichael
Production Design: Simon Bowles

Post Production Selected Works
Head of Production: Dan Crozier
VFX Supervisor: Greg Spencer
Colourist: Hannibal Lang

Editor: Fabrizio Rossetti

Sound: Sam Ashwell @ 750mph