Weetabix is ingrained in UK culture and BBH is making sure that it retains its place with tactical press ads that catch the mood of the moment. In 2019, on the day Boris Johnson took up his post as prime minister, WeetaBix offered him the “strength and fortitude” he would need.
Now it is offering 2021 what it needs to be less horrid than the year before.
The new ad, ran on January 1 across social media and national press, The Guardian, The Times, The Telegraph and The Sun.
Credits:
Agency: Bartle Bogle Hegarty London
Creative Team: Tom Drew & Uche Ezugwu
Creative Director: Nick Gill
Strategy Director: Emily Rule
Business Lead: James Rice
Account Manager: Caitlin Quigley
Designer: Rob Wilson
Photography & Retouching: Gary Meade
Client: Weetabix Food Company
Head of Weetabix Brand: Gareth Turner
Media Agency: Vizeum
You might also like
