In Belgium this week, Burger King and McDonald’s gave a display of quick wit for the locals to enjoy, beginning with a billboard posted in front of a Belgian Burger King that made a snarky reference to Burger King’s lack of table service. Burger King (via agency Buzzman) responded with a snipe at McDonald’s cheek at trying to roast when it can’t flame-grill.

But it has to take a back seat to BBH’s carpe diem for Weetabix. Its wonderfully economical example of ad wit appeared in a half-page newspaper ad in Britain. No doubt the whole world will get to enjoy this one when it goes viral. The idea came from creatives, Oliver Short, Natasha Eastwood and Jessica Grogan.

Credits

Agency: Bartle Bogle Hegarty London
Creatives: Natasha Eastwood, Jessica Grogan & Oli Short
Creative directors: Chris Clarke & Matt Moreland
Business lead: James Rice
Account director: Jack Carter
Account executive: Katie Johnston
Producer: Ruth Armitt
Assistant producer: Beth Mechem
Design: Christian Tunstall

BBH’s highlighting of Boris Johnston’s challenges is a brilliant sibling for Mother’s use of Theresa May’s struggles.

Mother London: KFC gives Theresa May advice about making deals