Everyone knows that soccer stains are especially stubborn. Grass and mud smears are so hard to remove.
But the truth is that the hardest kind of stain to get rid of is the one made on a person’s reputation.
Luis Suarez’s reputation was badly stained during the last FIFA World Cup. He was known as a biter for a very long time afterwards.
BBR Saatchi & Saatchi wanted to show that Ariel can clean up any stain. Suarez’ name was the perfect torture test for Ariel’s Stay Unstained print execution.
And who knows…maybe it’s working?
“Luis Suarez scores superb scissor-kick goal for Barcelona to round off 5-0 win over Levante.” [Sky Sports, Feb 15]
“Messi scores hat-trick, Suarez steals show” [Nine Wide World of Sports, Feb 16]”
Creative credits:
Advertising agency: BBR Saatchi & Saatchi
VP-creative director: Amir Ariely
Copywriters: Eran (Shushu) Spanier & Tomer Gidron
Art director: Aia Bechor Kujnitzky
Photoshop: Yaniv Shachar
Production: Alon Shmoelof
