Have you ever seen a pharmacy chain annual sale ad that you actually wanted to watch? Watch these…
In 2013, BBR Saatchi & Saatchi, reimagined Israel’s largest drug store chain, Super-Pharm. The idea was to let people know that the chain sells more than meds. And to do that, BBR reimagined retail chain store advertising.
The agency worked with international dance company Inbal Pinto & Avshalom Pollak, to create a series of three choreographies that feature striking visual illusions and physical feats.
The fourth execution, and the first for 2015, was just been released.
Summer Sale! is an underwater tale of a swimmer who encounters various sea creatures. And its story is told through alluring fantasy, choreography and visual illusion. Again.
These are Summer Sale!’s predecessors:
Trail of Perfume: Imagines the trail a perfume spritz takes from the first moment the wafting scent leaves the skin, to the last moment when its intended target notices the smell and then, like a moth to flame, gets sucked in.
Shades of Passion: Illustrates the dilemma of choosing between a classic red nail polish and more daring and vibrant colours – as a battle between the fingers of two hands.
Summer Dance: Is a fantasy of ocean waves, sunshine and lobsters to promote Super-Pharm’s private brand sun protection line and annual Summer Sale.
Creative credits:
Agency : Baumann Ber Rivnay/Saatchi&Saatchi
Chief executive officer: Yossi Lubaton
Chief creative officer: Nadav Pressman
Creative director: Idan Levy
Art director: Tani Zipper
Production company: Shoshi & Udi Productions
Director: Ram Baruch
Choreography & dancers: Inbal Pinto and Avshalom Pollak Dance Company
D.O.P : Emmanuel Kadosh
Editor: Dedan Ouziel
Set designer: Samuel David Ben-shalom
Wardrobe designer: Maor Zabar
Music: Shmulik Noifeld & Avi Belleli
