Telstra’s Christmas message to Australia is that real magic of Christmas is spending time with those most important to us. Bear Meets Eagle On Fire and +61 have housed that message in a story that stands out in the Christmas crowd and gives its audience a lovely “cuddle”.
The 90-second commercial, directed by Revolver’s Steve Rogers, is the story of a singing donkey, who finds fame on a whirlwind journey across the world before realising it misses its family and takes itself home. Its message, Together is for Christmas, is carried across the campaign that includes Christmas stockings, bags, bonbons, wrapping paper, tags and ribbons.
Brent Smart Telstra chief marketing officer, commented, “This is a second chapter for us. Our second big Christmas ad, following on from last year’s, that was a business success and picked up a couple of Effies. And more importantly, the second chapter in our Wherever We Go brand platform, reminding us that no matter where we go in life, Christmas is about getting back to those who matter most.”
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” added Bear Meets Eagle On Fire CCO, Micah Walker.
Blake Crosbie, managing director of +61, noted, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea, Wherever We Go.”
The full campaign also extends into retail through two trading campaigns for Black Friday and Christmas Sale – which focus on elevating the in-store experience and making Telstra the gifting destination of choice this Christmas.
Credits:
Creative Agency: Bear Meets Eagle On Fire with +61
Media Agency: OMD Australia
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Sponsorship: Alita Mcmenamin
Head of Creative Excellence: Anna Jackson
Brand Manager: Dene Mackenzie
Senior Marketing Specialist: Stephanie Fredericks
Marketing Specialist: Annabel Hudson
Senior Retail Marketing Specialist: Candice Neels
Retail Marketing Specialist: Tamara Saleh
Media & Marketing Operations Lead: Paula Marreiros
Senior Media Specialist: Robert Aoukar
Film Production Company: Revolver
Director: Steve Rogers
Managing Director & Co-Owner: Michael Ritchie
Executive Producer, Partner & Producer: Pip Smart
DOP: Nicolas Karakatsanis
Production Designer: Steven Jones-Evans
Costume: Margot Wilson
Casting: Peta Einberg Casting
Editorial: The Editors
Managing Partner & Executive Producer: Nicoletta Rousianos
Editor: Jack Hutchings
Post Production: Blockhead VFX
Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designers: Renee Park & Daniel William
Music Production & Arranging: Jeremy Richmond
Executive Producer: Michael Gie
Music Supervision: Trailer Media
Music Supervisor: Anton Trailer
OOH Photography: Derek Henderson
Retouching: Capturelab
