BETC Paris has become lead creative agency for Gant and has launched Rat Booth for Disneyland Paris.

Havas agency, BETC Paris’ first campaign for new client, Gant, will appear next year in 60 markets. That’s quite a new business win for the agency.

…And this is quite a welcome: “Choosing BETC as a creative partner is both a natural and strategic decision for Gant. BETC has helped our sister companies for some time now with excellent results. The addition of creative director, Filip Nilsson, to that mix made the choice quite easy. The ideas that BETC delivered were as strong creatively as they were strategically sound. We are looking forward to embarking on a very strong branding future together with BETC,” [Caroline Roth, GANT global marketing director]

Meanwhile BETC has created a multimedia campaign to launch Disneyland’s new ride, Ratatouille: The Adventure.

Up front and centre of the campaign is Rat Booth, a desktop and mobile application. The sure-fire kid pleaser lets people create their own rat avatar by looking into a smart phone or computer’s camera.

The app uses a face-scanning and tracking system to create the avatar that may then be personalised by choosing from a number of different furs, body types, eye colours and rat-sized accessories. Users can also create videos with recorded messages or selfies to send to friends.

A TVC and outdoor campaign supports the app and promotes the multi-sensory ride, as well as a special mini-website.

Creative credits:

Agency: BETC Paris

Executive creative director: Stephane Xiberras
Creative directors: Richard Desrousseaux, Etienne Turquet & Christophe Clapier
Copywriters: Guillaume Rebbot, Alphons Conzen, Sophie Suard,Nathanael Rouas
Art directors: Landry Stark, Raphael Perrollier, Vincent Blachere
Development: Make My Pulse, Sylvain Tran
3D: Circus

TV production companies: Bollywood x Mirkos x Pixar
TV production: Laure Denizot
TV director: Nicholas Fay
TV sound production: Schmooze

And for the kiddy thrill seeker creatives or thrill seeker creatives with kids, this is the ride:

Ratatouille “The Ride”, Disneyland Paris from Nicolas FAY on Vimeo.