At the cinema, only the real fans stay to watch the closing credits until the end. In France, they’re the target audience for Canal+, the number one channel for cinema lovers. So BETC decided to surprise committed cinema enthusiasts with a little Canal+ gift hidden in the closing credits.

In collaboration with the MK2 cinemas, Canal+ hid a secret message in the end credits of several films being screened across a week. The message consisted of a promo code giving away a three-month subscription to Canal+ for free.

https://youtu.be/EHxzQy855ok

Credits:
Agency: BETC
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Directors: David Derouet & Alphons Conzen
Copywriter: Adrian Skenderovic
Assistant Art Director: Alice Resseguier
Strategic Planning: Lennie Stern
Account Service: Bertille Toledano, Guillaume Espinet & Marie Lequime
Traffic: Nina De Wet
TV Producer: Mohammed Nebbou & Nicolas Lexa

Production Company: General Pop
Director: Guillaume Palmantier

Client: Canal +
Client Management: Céline Pontygayot & Eugénie Rodrigues