When you’re looking for a movie to watch, whether lying in bed, on a train, or gathered with family…one reaction is heard frequently, “Oh wow, it’s already on CANAL+?”


That familiar moment of surprise inspired the brand’s latest campaign by BETC Paris, that highlights the novelty of the films available on CANAL+.

The outdoor campaign takes viewers straight into the interface of its subscribers, featuring freeze frames from films already available on CANAL+ (the ones you thought were still in theatres). Featured visuals are displayed as paused excerpts within the CANAL+ App player, ready to resume at any moment. You want to click ‘play’ to watch the entire film. Rather than simply showing CANAL+’s library of films, the campaign sparks the desire to watch.

As the leading partner of film creation in France, CANAL+ has, for decades, remained the first broadcast window for movies in the French market. It is the only platform authorized to air films just six months after their cinema debut.

Already on CANAL+ is running across France in urban outdoor formats and DOOH.

Credits:
Client: Canal+ France
Client Team: Emilie Pietrini, Celine Pontygayot, Valerie Lubert

Ad Agency: BETC Paris
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Nicolas Lautier
Copywriter: Antoine Gauquelin
Art Director: Agnes Cavard
Assistant Art Director: Martin Causse
Account Team: Bertille Toledano, Mathilde Lancon, Camille Sechaud, Grant Fega, Nicolas Dargelos-Descoubez