Who's doing what in the world of commercial creativity.
When you’re looking for a movie to watch, whether lying in bed, on a train, or gathered with family…one reaction is heard frequently, “Oh wow, it’s already on CANAL+?” That familiar moment …
CANAL+ is launching a new TV series called BRI about police's special forces. The brand needed a poster with all the actors and actresses of the show for promotion. They turned to …
September is the month when everything to do with sport returns. UEFA Champions League, Formula One and many others. It’s a time for sports fans when having a streaming subscription is …
Doctors’ scribble-y writing is legendary. BETC has used this in its Canal+ campaign for the TV series, This Is Going To Hurt, to highlight the fact that the drama is …
BETC has helped Canal+ to amuse and entertain audiences for 15 years. No, not on the French broadcaster’s shows. On its ads. The agency’s humour never gets tired, repetitive or …
At the cinema, only the real fans stay to watch the closing credits until the end. In France, they’re the target audience for Canal+, the number one channel for cinema …
What goes on inside the minds of series writers? According to Canal+ (or rather, BETC Paris and Wanda on behalf of Canal+) what goes on is wild. Wild minds make …
There are so many serious ads about the passion of football fandom. How do you stand out? Happily, serious isn’t the style of BETC or Canal. Their new ad promoting …
