Who's doing what in the world of commercial creativity.
When you’re looking for a movie to watch, whether lying in bed, on a train, or gathered with family…one reaction is heard frequently, “Oh wow, it’s already on CANAL+?” That familiar moment of surprise inspired the brand’s …
CANAL+ is launching a new TV series called BRI about police's special forces. The brand needed a poster with all the actors and actresses of the show for promotion. They turned to long-time ad agency, BETC Paris, …
September is the month when everything to do with sport returns. UEFA Champions League, Formula One and many others. It’s a time for sports fans when having a streaming subscription is a real asset. Let's face …
Doctors’ scribble-y writing is legendary. BETC has used this in its Canal+ campaign for the TV series, This Is Going To Hurt, to highlight the fact that the drama is the story of a real …
BETC has helped Canal+ to amuse and entertain audiences for 15 years. No, not on the French broadcaster’s shows. On its ads. The agency’s humour never gets tired, repetitive or stale. The new campaign is …
At the cinema, only the real fans stay to watch the closing credits until the end. In France, they’re the target audience for Canal+, the number one channel for cinema lovers. So BETC decided to …
What goes on inside the minds of series writers? According to Canal+ (or rather, BETC Paris and Wanda on behalf of Canal+) what goes on is wild. Wild minds make great series, the campaign points …
There are so many serious ads about the passion of football fandom. How do you stand out? Happily, serious isn’t the style of BETC or Canal. Their new ad promoting Canal+’s exclusive broadcast of the Classico …
Canal, the French free to air and subscription TV provider, has been undergoing a significant rebrand since June this year. The Canal channels now sit under one brand with Canal+ (premium content and exclusive programming) pay …
Americans get everything first. Always have. They got chewing gum in 1870. The French had to wait until 1918. They got skateboards in 1957. The French didn’t get them until 1965. And the ultimate indignity – …
French audiences have had to wait up to a year for hot series to come out on TV after their launch in the US. Feel familiar, Australia? But with streaming launches in overdrive overseas too, CanalSat is …
