There are so many serious ads about the passion of football fandom. How do you stand out? Happily, serious isn’t the style of BETC or Canal.  Their new ad promoting Canal+’s exclusive broadcast of the Classico [aka, Olympique de Marseille VS Paris Saint Germain] is delightfully silly.

The really!! original ad puts forward an unexpected explanation for all those incomprehensible missed moves during the football games. Watch:

A dedicated website, launched at the same time as the campaign, lets supporters join the experience and sting a virtual doll of the rival team. BETC knows Canal’s audience. The football-mad and feisty French are going for it and there is now a competition going on online, competing which doll gets pinned the most.

The dolls have already been pinned more than 3 million times! Watch here.

Credits:

Agency: BETC

Executive Creative Director: Stéphane Xiberras
Creative Director: Eric Astorgue

Art Director: Guillaume Fouquere
Digital Art Director: Guilaume Simonneau
Copywriter: Danae Bilheude

Digital Copywriter: Charles Barraud
Agency Management: Guillaume Espinet, Valentin Beck, Thibault Cuisiniez & Pierre-Alain Moreau

Traffic: Elodie Diana

Print Production: Sarah Belhadj

TV Producer: Coumba Fall

Production Company: Rita

Director: Stephen Cafiero

Sound Production: LGM

Client: CANAL+

Client Management: Mathilde Villette, Jordane de Villaret & Gauthier LaPeyronnie