Young people are not avid museum fans. Currently, however, they are big fans of beards. So, inclusive motion design studio, BIEN, has given them a film about beards. The film is part of a three-episode series to attract younger people to The Getty Museum. The Getty Museum is widely visited by adults, but it wanted to attract a younger audience. BIEN’s film uses animation and simple storytelling to trace the trendy history of beards. There is also one about bread. The films are educational, interesting and wonderfully entertaining They also make the museum friendly and a bit cool. That’s five jobs done well.

The series, 2-Minute Time Machine is directed at sixth-graders in Los Angeles. BIEN was selected to collaborate on the project because of its inclusive design focus. The museum provided imagery for the project, and BIEN illustrated historically accurate images in addition to the images provided to complete the visuals.

BIEN creative director, Hung Le, stated, “As an artist-led studio, working with The Getty Museum was a dream come true. We learned about 10,000 years’ worth of history about bread, beards, and writing on this assignment. “More importantly, we seriously upped our historical accuracy game. Every single design, illustration, and artifact was carefully reviewed and vetted by the Getty staff curators and museum director, himself. Our inner nerds were quite challenged and ultimately, satisfied with the end result.”

BIEN is a minority-owned studio that practices inclusive motion design and produces work that does good. It believes that brands, companies, non-profits, and governments can be catalysts for lasting change by practising inclusive design.