Never want to hear the word, immersive, again? Agency, Bigsmall, and Smuggler director, Adam Berg, have thought outside the usual streaming advertising format to present HBO’s new enhanced service, MAX, in an unforgettably “immersive” way. You won’t hear the word used once. The commercial doesn’t need to.
The 60-second spot, Dive In, is exactly what its title offers. It blends drama, fantasy, and real-life moments for a palpable experience of the content available on the platform. As an aside, it also shows off Berg’s cinematic style brilliantly in a gripping montage of scenes that melt into one another keeping eyes and attention glued.
Credits
Client: HBO (Max)
Vice President: Elana Loewenthal & Matt Katzive
Marketing Manager: Mila Sijanvice
President: Eric Council
Creative Directors: Evan Beier & Caz Spencer
Creative Agency: Bigsmall
Partner: Tom Evans
Managing Partner: Matt Edwards
Creative Directors: Will Flack & Tim Clark
Agency Producer: Lois Whittle
Production Company: Smuggler US
Director: Adam Berg
Executive Producer: Lucy Kelly
Producer: Ben Croker
Production Manager: Christabelle Stone
Director of Photography: Joost Van Gelder
Service Production: Emote Films
Executive Producer: Bogdan Petkovićline
Producer Bozidar Đokić:
Production Manager: Nemanja Leković
Coordinator: Bisenija Mrdakovic
Post Production: Smuggler US & Electric Theatre Collective
Editors: Andreas Arvidsson & Misgena Stockhol
Music & Sound: Phaze Audio & Grand Central