On the day David Droga sold his agency, Droga5, to consultancy, Accenture Song, he told his agency people, “We won”.
Why?
Droga explains that and more to co-hosts, Adam Ferrier of Thinkerbell and chief marketing officer, Brent Smart, in the latest episode of Black T-Shirts.
Droga’s huge impact on the industry and creativity within the industry is without question. He’s been a leader of the industry while at Saatchi & Saatchi, then Droga5, and now at Accenture Song, where he is the global chief executive officer. Droga talks about his fuel – his relentless ambition, need for speed and desire to win as well as his pursuit of care and genuine love for ideas and creativity.
Brent Smart stated, “Its’ interesting how far hard work, relentless ambition and the need for speed will get you. Combine that with amazing talent and care for what you’re doing and it appears you’ll be unstoppable.”
Droga has also won a huge haul awards in his career including the top honour at Cannes Lions, the Lion of St. Mark.
Listen in Australia here.
Listen from the world here.
Other guests of Series Two include Mark Ritson, Russle Howcroft, Alex Bogusky and Laura Petruccelli.






