Susan Credle, who helped create one of the most enduring advertising platforms of the past three decades with M&M’s, discusses the power of creative culture, the art of character development, and the lasting impact of storytelling in brand building in this week’s episode of podcast, Black T-Shirts.
Who better to speak on these three topics? Credle, FCB global chair and creative advisor to IPG has a career spanning leadership roles across agencies, networks, and holding companies. Her insights into building creative environments that foster both excellence and humanity come from a mind that has been sharpened by the kind of experience to which few are privileged.
Now in its third season, Black T-Shirts is hosted by Thinkerbell founder, Adam Ferrier, and Telstra CMO, Brent Smart. The podcast is supported by market mix modelling company, Mutinex, with The Pub Test segment returning thanks to backing from insights platform, Ideally.
Episodes of Black T-Shirts are produced by MIK Made. Black T-Shirts episodes can be found on Spotify and YouTube.
