It’s Cannes Lions time again. For the hand-picked in the industry, there’s sunscreen, sunglasses and retro sneakers to wear, champagne to sip on la Croisette, parties to attend, the Festival to be seen at, and the excitement of anticipating an award or three. The hand-picked will get so much satisfaction from telling you all about it.

But you’re not there.

Irish creative, Cillian Kenny, has lessened your pain. He harnessed the power of AI to counteract the LinkedIn Cannes Lions takeover by creating The Ad (Award) Blocker using Google chrome extension to filter out all Cannes-related content for LinkedIn users missing out on the ad industry festival.

Sure, industry festivals are all about inspiring and motivating industry talent to greatness, and congratulating peers who are creating genre-defining work. But for the stay-at-homes, it’s a week of missing out.

Many people even avoid LinkedIn altogether during awards season. Recent studies carried out by the University of Southampton and University of Edinburgh have shown that LinkedIn, like any other social media platform, can cause feelings of self-doubt, negative comparison and imposter syndrome.    

The Ad (Award) Blocker offers a week of no more anxiety-inducing social media posts to endure.  

If you’re feeling the sting, head here to avoid it.