“Since we engaged Bloke, we’ve seen our brand awareness increase particularly among the all important family market.” [Jackson Pellow, manager brand & marketing at the National Maritime Museum.]
Bloke knows what little girls want.
The gutsy little heroine, Steampunk Lucy, is one of Bloke’s most successful Deceptively Simple Ideas.
”With Voyage to the Deep we hope to have a repeat of last year’s Vikings exhibition – which was our most successful ever. This summer we’re hoping even more families will come and ‘Dive In’ to this fantastic submarine adventure,” Pellow added.
Clearly, Lucy appeals to little boys too.
Bloke and Hackett have just taken Lucy on another adrenalin-fuelled adventure for the National Maritime Museum. This time she Dives In, to promote the Voyage to The Deep exhibition inspired by Jules Verne’s 20,000 Leagues Under the Sea.
She is on show at Darling Harbour, on buses in Sydney and online as well as in her TVC.
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